Technical Product Marketing Manager, Corsearch
Intelligent trademark & brand protection solutions
Job no longer available
Intelligent trademark & brand protection solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To revolutionise how companies commercialise and protect their growth.
Role
Who you are
- 5+ years of product marketing experience, preferred in Brand Protection, with at least 2 years of experience in a market-facing role
- Demonstrated GTM experience and expertise, managing complex product launches and the full GTM lifecycle
- Exceptional ROI-tracking skills and the ability to define data-fluent KPIs and success metrics
- Comfortable speaking with engineers. Possess the ability to grasp complex concepts and simplify them without losing technical accuracy
- Familiar with marketing tools such as Marketo, Pardot and Omniture, and Google Analytics
- You excel at turning the "Story Arc" and "Vision" into tangible deliverables (decks, one-pagers, technical briefs)
- Exceptional ROI-tracking skills, able to prove what is, or isn’t, working
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Must be a solid writer
- Bachelor’s degree in business or marketing; or equivalent work experience
What the job involves
- We are looking for a Technical Product Marketing Manager to serve as the structural backbone of our product marketing function, owning the technical execution, Go-to-Market (GTM) mechanics, and the "evidence-based" layer of our storytelling
- You will be the bridge between product/engineering and the market. Your job is to translate complex "raw performance data" into irrefutable market evidence, ensuring that our innovation rhythm is consistent, data-backed, and commercially potent
- You will primarily collaborate with our product team; becoming the product expert is essential to grasp the value of it and translate it into a clear, tangible communication plan not only for our partners but to reinforce our industry positioning
- In addition to the product team, you will regularly collaborate with our marketing and sales team to develop innovative programs that drive demand.
- Attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t
- You will know the industry like the back of your hand: what is happening today and what may happen in the near future. You will also know our buyers better than they know themselves, especially when it comes to knowing how they make their buying decisions. This isn’t guesswork
- You back up strategic insights with market evidence and then use that knowledge to drive the development of product marketing initiatives that resonate with buyers and empower our commercial and customer success channels to be successful
- Own the end-to-end GTM strategies for our core offering, Zeal 2.0, and our innovation hub, the Corsearch LABS
- You will take raw performance data from product/engineering leadership and translate it into "irrefutable evidence" that backs our market story
- Drive content strategies that move the market away from vanity metrics and toward hard, business-impactful data that proves the superiority of our AI and technology
- Unified narrative alignment: Ensure every technical asset reinforces the broader "Unified Narrative" defined by leadership
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities to support the retention of existing customers and the acquisition of new customers
- Create and maintain the foundational sales and customer success collateral. This includes technical battlecards, pitch decks, and training assets that empower Sales and CS to explain how our technology solves the problem
- Collaborate with the sales team to synthesize technical competitive findings into actionable positioning strategies that highlight Corsearch's differentiation
- Develop and equip internal teams with the narratives and data required to secure budget and prove success to client C-Suites
- Establish a framework for feeding market insights back into the Product and Tech teams to influence the roadmap
Our take
The internet has radically transformed the business landscape, creating new challenges for companies trying to protect their intellectual property. As brands face increasingly complex issues related to safeguarding their assets, Corsearch has stepped in with a suite of tools designed to secure brand value. offering everything from data and analytics to professional consulting.
In 2021, Corearch took a major leap forward when private equity firm Astorg acquired the company. This buyout sparked a period of significant growth, marked by strategic leadership hires, product development, and key acquisitions. These moves have paid off, positioning Corsearch as a leader in brand protection.
Now, as Corsearch looks to the future, it faces the challenge of staying ahead in an ever-evolving market. To maintain its competitive edge, the company is focusing on integrating the latest technologies, particularly those developed by AI-powered, venture-backed startups. By embracing these innovations, Corsearch is poised to continue its leadership in brand security and IP protection.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Abel Clarke
(CEO)Abel was CEO of Cision, a global leader in PR, IR, marketing and social media management technology and intelligence. Previously, Abel was the CEO and Chairman of TruSight, a startup backed by leading financial services companies and focused on third-party risk management, and prior to that, they were the Global Managing Director of Thomson Reuters' $5.5 billion Financial Division.
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