Product Marketing Manager, VTS
$115-143k
+ Equity packages
4 days a week in office
Commercial real estate platform
Open for applications
Commercial real estate platform
501-1000 employees
Open for applications
$115-143k
+ Equity packages
4 days a week in office
501-1000 employees
Company mission
To be commercial real estate’s modern operating system, the place where data comes to life and deals happen.
Role
Who you are
- It is critical that you can grasp and translate technical capabilities into benefits customers care about, as well as being able to think strategically about VTS product positioning in the context of our market and our buyers
- You have proven experience working in early-stage startups (Series A–D); you thrive in fast-paced, ambiguous environments and know how to build while executing
- You are great at cross-functional team management and influencing others without authority, including managing, driving conversations, and wrangling a diverse set of perspectives towards a common goal and decision
- You have strong writing and communication skills, with the ability to develop clear, concise messaging and collateral. You have the ability to synthesize complex information and keep everyone aligned
- Strong organizational and project management skills with a demonstrated ability to prioritize and manage multiple work-streams and stakeholders across teams
- Comfortable wearing multiple hats and stepping outside traditional role boundaries to move the business forward
- Bonus: Experience in Proptech, Commercial Real Estate (CRE), or adjacent industries, with an understanding of the unique challenges and opportunities in the space
What the job involves
- VTS is seeking a Product Marketing Manager who is passionate about building go-to-market strategies and crafting powerful messaging and portfolios to support our entire product portfolio and platform story
- You’ll develop a keen understanding of our amazing customers and the company’s strategic vision and use this knowledge to prioritize and drive the right go-to-market efforts across all aspects of the business
- You will leverage messaging and positioning to further accelerate our growth and design marketing tactics that drive customer awareness, generate demand and enable the sales and marketing teams
- Reporting directly to the VP, Data & GTM Strategy, you’ll become an expert in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams
- You will also lead strategic efforts driving new product launches and supporting go-to-market efforts for existing and net new markets and revenue streams
- Collaborate with cross-functional teams, including Marketing, Product Management, Sales, and Customer Success to develop go-to-market strategies for new and existing products
- Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for VTS solutions
- Develop, validate, and roll out product positioning, messaging, and value propositions for targeted audiences that support existing and upcoming products and features
- Create compelling product collateral, including product sheets, videos, case studies, white papers, and presentations that effectively communicate the benefits and value of our products
- Partner with the Sales and Customer Success Enablement teams to jointly build and deliver relevant sales training on product messaging & positioning, product functionality, competitive differentiation and value proposition of VTS solutions
- Support product launches, including developing launch plans, coordinating launch activities, and measuring launch success
- Develop and communicate full end to end, data-driven GTM strategies for new product releases in partnership with Product Management, Engineering, and UX/Design
- Support sales enablement initiatives, including developing sales tools and training materials that equip our sales team with the knowledge and resources they need to sell our products effectively
Our take
Commercial real estate is a difficult business sector to plan for, especially for the largest firms managing huge portfolios of prime office space. Marketing, leasing, data analytics and retention efforts have traditionally required an array of different solutions, often poorly integrated with one another (if at all), and decision-making is often stymied by inaccurate reporting and inflexible, clunky tools.
VTS, a leading player in the commercial real estate tech sector, seeks to change this by unifying every real estate asset and function in a single platform. Combining marketing, asset management and reporting functions into a single interface, it also delivers data insights for decision makers to inform their investment and asset strategies.
VTS's user base has grown to over 45,000 commercial real estate firms including Blackstone, Brookfield Properties, and LaSalle Investment Management, and about 60% of the US's top quality office space is managed through its platform. Having raised a significant amount of funding it is investing heavily in research and development, sourcing strategic acquisitions and hiring additional talent.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2022
$125m
SERIES E
May 2019
$90m
SERIES D
Total funding: $304.6m
Company benefits
- Comprehensive health benefits (including dental and vision)
- Flexible vacation time
- 16 weeks 100% paid parental leave to the primary caregiver and 6 weeks 100% paid parental leave to the secondary caregiver
- Dedicated monthly wellness events to promote physical and mental well-being
- Company equity
- Professional development allowance
- Work from home opportunities
- 401(k) plan
Company HQ
Midtown South, New York, NY
Leadership
Nick Romito
(CEO & Co-Founder)Started his career in commercial real estate over a decade ago as a tenant rep and landlord broker at New York City’s Murray Hill Properties. Then went on to AM Properties before becoming the founder and CEO of Titan Advisors in 2009. Founded VTS in 2010.
Ryan Masiello
(Co-Founder)Started his career at Cushman & Wakefield, before getting recruited by JLL to help lead the firm’s business development efforts in New York, eventually becoming Senior Vice President.
Niall Smart
(CTO & Co-Founder)Previously co-founder and CTO at Hightower, and earlier was co-founder of Echodio, a Y-Combinator backed digital media startup that was acquired by RealNetworks in 2009.
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