Content Marketing Manager, Sova

• 3-5 years of experience in content marketing, preferably within a B2B organisation that sells into enterprises
• Proven track record of executing successful content marketing strategies
• Excellent verbal and written communication skills
• Excellent organisational skills with the ability to manage multiple projects and meet deadlines
• Ability to think critically and develop strategic content plans that align with business objectives
• Experience with SEO tools (e.g., SEMrush, Ahrefs), web analytics platforms (e.g., Google Analytics), content management systems (e.g., WordPress)
• Ability to interpret data, draw insights, and make recommendations for content improvements

Desirable

• Develop and execute a comprehensive content marketing strategy that educates and provides value to our audience while positioning Sova as thought leaders in the talent acquisition space
• Conduct market research to identify key topics and trends within the talent acquisition and HR space
• Create and manage an editorial calendar to ensure timely and consistent content production
• Write, edit, and publish high-quality content including LinkedIn posts and articles, blog posts, white papers, case studies, ebooks, webinars, podcasts, and video scripts
• Collaborate with internal subject matter experts and teams (sales, product, customer success) to gather insights and create relevant, valuable content
• Oversee the work of external writers, designers, and agencies to produce compelling and visually appealing content when necessary
• Implement SEO best practices to improve organic search rankings and drive traffic to the company website
• Utilise analytics tools to measure content performance, track KPIs, and optimise content strategy based on data-driven insights
• Report on content marketing metrics and ROI to stakeholders on a regular basis
• Develop content that supports demand generation efforts, including landing pages, email campaigns, and social media posts
• Create content for various stages of the sales funnel to nurture leads and convert prospects into customers
• Work closely with the sales team to align content efforts with sales initiatives and ensure content addresses customer pain points
• Ensure all content adheres to the company’s brand voice and messaging guidelines
• Maintain consistency in tone, style, and messaging across all content channels

• Apply via Otta