CRM and Lifecycle Marketing Manager, SkinVision
3-4 days a week in office
Skin cancer melanoma detection app
Be an early applicant
Skin cancer melanoma detection app
21-100 employees
Be an early applicant
3-4 days a week in office
21-100 employees
Company mission
To save 250,000 lives in the next decade by early detection of skin cancer.
Role
Who you are
- 7+ years of experience in CRM, lifecycle, or engagement marketing - ideally within B2C, app-based, or subscription-driven businesses- gained across sectors such as A-brand FMCG, marketing agencies, healthtech, wellness, or insurance
- Proven expertise in Braze, including Canvas, Liquid logic, segmentation, and campaign reporting
- Demonstrated success in driving measurable user behavior through multichannel CRM programs
- Strong understanding of CRM metrics, funnel optimization, and event-based messaging
- Experience with Braze analytics, plus tools like Google Analytics / Looker
- Strong understanding of customer data flows, tag/event setup, and journey logic
- Ability to design lifecycle programs that are both data-driven and user-centric, to optimize performance based on user behavior insights
- Strong grasp of customer journeys, messaging personalization, and content timing across different digital touchpoints
- Experience developing content calendars and testing plans
What the job involves
- We are seeking a CRM and Lifecycle Marketing Manager to own and grow our consumer engagement efforts across the full user lifecycle
- In this role, you will lead the strategy and execution of multichannel campaigns, with the goal of improving acquisition, onboarding, engagement, retention, and overall customer lifetime value
- Develop and manage end-to-end lifecycle campaigns across email, push, in-app messages, content card, and pop-ups using Braze
- Build dynamic user journeys that align with lifecycle stages: acquisition, onboarding, activation, retention, and re-engagement across all touch points
- Define and manage audience segmentation, behavioral triggers, and message personalization logic
- Design and test messaging strategies that increase app usage, selected event completion, repeat usage, and long-term retention
- Partner with Product and Data teams to align CRM flows with key product attributes, updates, and user behaviors
- Lead the editorial direction of CRM communications while maintaining SkinVision’s tone of voice
- Monitor CRM performance metrics, including open/click rates, engagement per message type, conversions, and retention
- Use Braze reports and analytics tools (Looker, Google Analytics) to analyze funnel performance and identify improvement areas
- Continuously A/B test subject lines, timing, channel mix, audience, and content for improved outcomes
- Coordinate with the acquisition / paid media team to align on post-acquisition campaigns
- Share CRM insights to inform acquisition targeting and audience refinement
Our take
SkinVision’s AI-driven app allows anyone with a smartphone to track and assess skin irregularities and receive feedback within thirty seconds. It’s important to note that the app does not provide a diagnosis; instead, it indicates a risk factor from which users can decide to see a medical expert.
It’s one of quite a few apps of its kind to emerge in the last few years, including Google’s Derm Assist. Given that in Western countries, skin cancer is the most common cancer, any tech developments that help reduce severe illness and death are most welcome.
However, there has been some criticism of the performance of SkinVision and other apps of its ilk, especially when it comes to analysing non-Caucasian skin tones. This opens up another avenue of questions about unequal image samples in medical databases, rather than the app developers themselves.
That being said, for SkinVision to make the difference it's committed to, the bottom line will be the accuracy of its results, for which further product innovation is crucial.
Steph
Company Specialist at Welcome to the Jungle
Insights
-23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$7.6m
SERIES B
Aug 2015
$3.4m
SERIES A
Total funding: $12.3m
Company HQ
Buiksloterham, Amsterdam, Netherlands
Leadership
Erik de Heus
(CEO)Partner at Personal Health Solutions Capital BV. Former CEO at Philips Electronics Wellness Solutions. former CEO of electricity, natural gas, internet and television company Oxxio.
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