Growth Marketer, Alan

• At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
• Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
• Comfortable managing significant budgets (€50K+/month)
• Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
• Bonus: TikTok Ads experience or strong curiosity to learn
• Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
• Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
• Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
• International campaign experience (multi-market)

Desirable

• Alan is experiencing explosive growth, and social media advertising has become one of our highest-performing acquisition channels
• With over 1 million members and +55% growth year-over-year, we're scaling our paid social strategy to fuel even more growth across France and internationally
• Meta (Facebook & Instagram) has proven to be a powerhouse for us - driving high-quality conversions at scale.. Now we're ready to take it to the next level: optimize what's working, explore TikTok as a new frontier, and build a creative-first acquisition engine
• This is your chance to own social ads end-to-end, work with our in-house Ad Creative Lab, and shape how we acquire the next wave of members through creative, data-driven campaigns
• Your objective is to scale Alan's social paid acquisition efforts
• Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel
• Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
• Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
• Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants)
• Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs
• Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager
• Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen
• Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably
• Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy
• Brief the Creative Strategist on platform insights, performance data, and creative direction
• Collaborate on creative testing roadmaps: angles, formats, hooks, messaging
• Provide feedback on assets pre-launch to ensure platform-native execution
• Share performance learnings to inform next creative iterations
• Monitor and document competitor activity and industry best practices across social platforms
• Run structured A/B tests on creative, audiences, bidding, and placements
• Analyze performance at granular levels (hook rates, retention curves, conversion funnels)
• Continuously improve CAC, CTR, and signature conversion rates
• Build dashboards to track performance, learnings, and budget efficiency
• Communicate impact clearly to stakeholders (signatures, CAC, ROAS, learnings)
• Document best practices and playbooks for scaling internationally
• Build AI-powered workflows for faster reporting, insight extraction, and creative iteration
• Experiment with AI for campaign analysis (pattern detection, anomaly alerts, optimization suggestion)
• Massive scale & impact: You'll manage ~€1M annual budget and directly drive revenue growth. Your work = more members joining Alan
• Fast iteration culture: Work with our in-house Ad Creative Lab (Creative Strategist + Designers) - no agencies, full creative control, fast iteration cycles
• Multi-market reach: You'll deploy campaigns across all Alan markets (France, Spain, Belgium, Canada), adapting strategies to different audiences and competitive landscapes
• Platform exploration: Meta is crushing it, but TikTok is a blank canvas - you get to experiment, test, and build from scratch
• Ownership & autonomy: You're the social ads owner. Strategy, execution, optimization, and budget are yours to manage
• Channel owner crew: Join a team of channel experts (SEA, Demand Gen, Social Ads) who collaborate closely and share learnings
• Data-informed experimentation: Test-and-learn culture where hypotheses, iterations, and creative refreshes are celebrated
• Mission-driven: Help more people access better healthcare - every signature = someone getting health insurance that works for them
• 100% in-house team: No agencies to manage - you work directly with creatives, data, and product teams