Senior Social Media & Content Associate, Betterment
$89-99.5k
+ Equity
Monday–Thursday in office
4 days a week in office
Automated investing & financial planning
Be an early applicant
Automated investing & financial planning
501-1000 employees
Be an early applicant
$89-99.5k
+ Equity
Monday–Thursday in office
4 days a week in office
501-1000 employees
Company mission
To empower people to build wealth with confidence and ease.
Role
Who you are
- This role is ideal for someone with hands-on experience using design and editing tools, who is creative and able to help make complex financial topics and product launches engaging
- 2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus
- Established ability to manage day-to-day publishing across corporate social channels
- Experience with social video, including short-form video creation and platform-native best practices
- Excellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice
- Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities
- Familiarity with any analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights)
- Experience using Adobe Creative Suite, Figma, Captcut, Edits or similar design tools, with a comfort leveraging AI capabilities to ideate and execute content faster.
- Strong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms
- Collaborative mindset and comfort working cross-functionally with different teams across the organization
What the job involves
- Betterment is hiring a Social Media & Content Associate to support the execution of our organic social strategy across three lines of businesses (Betterment, Betterment at Work, and Betterment Advisors Solutions) and help scale how we show up across platforms
- This role sits on the Brand Creative team, reporting into the Social Media Manager. We play a key role in shaping the Betterment brand and product story, translating complex financial topics into clear, engaging content that builds trust and long-term brand equity
- As a Social Media Associate, you will play a key role in bringing our content calendar to life. You’ll focus on drafting, creating and publishing content, routing posts through compliance and approval workflows, maintaining documentation, and monitoring performance
- We make content about money and have a lot of fun doing it. You’ll help us tell the stories behind our products, our people, and why financial confidence should be accessible to everyone
- Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining accurate compliance documentation
- Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met
- Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks by responding directly or routing to the appropriate team
- Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts
- Partnering with Marketing, Creative, and Comms, assist in packaging product launches, research, and marketing initiatives into social-ready formats including product explainers and social first stories
- Contribute ideas during brainstorms and support timely content tied to market events, and key brand moments
- Stay up-to-date on social trends to identify opportunities and know when to be bold (but also when to be…demure)
Application process
- We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process
- We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
- Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Compensation & Ownership: Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants.
- Retirement: 401(k) match from day one, including Student loan matching. Zero management fees.
- Health & Wellbeing: Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support.
- Time Away: Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six.
- In-Office Culture & Flexibility: An in-person, collaborative culture, with no required office days during the summer and winter holidays.
- Growth & Development: Free Coaching for everyone and continuous development.
- Community & Care: Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups.
- Employee Support: Dedicated benefits advocate and EAP access.
Company HQ
Chelsea, New York, NY
Leadership
Sarah Kirshbaum Levy
(CEO)Prior to joining Betterment in 2020, Sarah served as the COO for Viacom Media Networks.
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