Senior CRM Manager, Resident
$100-130k
More information about location
Mattress and home furnishings retailer
Job no longer available
Mattress and home furnishings retailer
501-1000 employees
Job no longer available
$100-130k
More information about location
501-1000 employees
Company mission
To make shopping for home essentials effortless, enjoyable, and risk free - because everyone deserves a beautiful home and a great night's sleep.
Role
Who you are
- Minimum of 5 years of CRM & email marketing experience in eCommerce/DTC goods
- Must have hands-on experience with email and SMS campaign creation and have a basic understanding of HTML code for email
- Experience with Klaviyo is a plus, experience with an enterprise level ESP is required
- Experience with Attentive is a plus
- Bachelor’s degree, preferred
- Data-driven individual with the ability to dig into large sets of data to interpret findings,
- Analyze trends, recognize anomalies and make recommendations for testing
- Have the ability to develop a strong working knowledge of analytic tools such as Google
- Analytics and Looker
- A keen creative sensibility with exceptional written and verbal communication skills and
- Meticulous attention to detail
- Must understand CAN-Spam laws and have knowledge of email industry best practices
- Ability to prioritize and operate with a sense of urgency
- Experience in a fast paced, start-up environment with the ability to quickly get up to
- Speed, iterate and take on other projects
- Ability to self-motivate and work independently
- Ability to work within a decentralized team
What the job involves
- Resident is looking to add a Senior Manager, CRM to the Marketing team
- In addition, we are looking for someone with a track record of being hardworking, creative, team-oriented and able to thrive in a fast paced environment
- The Senior Manager, CRM will partner with the CRM team and internal stakeholders to develop strategies to grow consumer revenue and create a great customer experience through the email and SMS channels
- Develop, build and evaluate end-to-end email and SMS customer journeys and turn learnings into actionable next steps to build out a robust CRM marketing program
- Own the brand content calendar and creative production process: creative briefs,
- Planning, scheduling, and deployment
- Track and analyze campaign performance and provide actionable items to test and
- Improve main KPIs on a period basis (weekly, monthly, and quarterly)
- Work cross-functionally with brand, creative & communications, product, growth and
- Customer success to ensure that final outputs are strategically aligned
- Use pre-built templates to build emails including modifying HTML and leverage platform tools to improve efficiency
- Support and maintain data cleanliness within platforms and work with the Data team to ensure data integrations are maintained
- Leverage testing, segmentation, classification, and behavioral targeting to maximize
- Engagement and nurture leads
- Maintain a deep understanding of CRM best practices, technology, and trends to react to
- New insights and behavior shifts
Our take
Resident is a modern home goods company on a mission to make everyday living more comfortable and enjoyable. Founded in 2016, it started with the best-selling Nectar mattress and has grown into a family of award-winning direct-to-consumer brands, including DreamCloud, Awara, Siena, and CloverLane.
The company focuses on giving customers better choices, great value, and peace of mind with industry-leading trial periods and warranties. From mattresses to home essentials, Resident serves people looking to create a beautiful and functional home without the usual hassle of shopping. So, by operating primarily online, it makes it easy for customers across the US and beyond to access their products.
Resident's growth has been rapid too, with a remote-first workforce spread across 33 US states, plus teams in the UK and a tech hub in Tel Aviv. As it continues expanding its product lines and global reach, Resident aims to redefine the home goods industry, making shopping effortless and homes more enjoyable for everyone.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2021
$130m
SERIES B
Jan 2020
$12.5m
EARLY VC
Total funding: $169.2m
Company HQ
Ybor City Historic District, Tampa, FL
Leadership
Eric Hutchinson
(Co-Founder & CEO)Eric is also the Founder of DreamCloud. Previously, he co-founded Madison Reed where he served as the COO for nearly 3 years. He also co-founded Home Value Protection and served as a Senior Product Manager at PayPal.
Maria Testani
(CFO)Prior to joining Resident in 2023, Maria was the CFO at Wolf & Shepard and Savage X Fenty. She also spent 3 years at Bautycounter as the VP of Finance.
Ann Lippman
(CPO)Prior to joining Resident in 2022, Ann was the CPO of Thirty-One Gifts. She was also the VP then Senior VP of People & Culture at Barry's as well as a Director of People Practices at Madison Square Garden Entertainment.
Dave King
(CTO)Prior to joining Resident in 2023, Dave was the CTO at Nacelle, Everlane, and Madison Reed. He also spent over 8 years at Gap as a Director and then Senior Director of IT.
David Briefstein
(COO)Prior to joining Resident in 2020, David was a CCO at TVSquared, CBO at SwoopMe, Head of Accelerate at Comcast Ventures and CRO at Madison Reed.
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