Senior GTM Program Manager, Workday
North America, Healthcare
$110.4-208.1k
Salary dependent on location
More information about location
Enterprise management cloud platform
Be an early applicant
Enterprise management cloud platform
1001+ employees
Be an early applicant
$110.4-208.1k
Salary dependent on location
More information about location
1001+ employees
Company mission
To provide an all-in-one management cloud solution for the rapidly changing business requirements of the modern world.
Role
Who you are
- We are looking for a candidate that is analytical and results-driven and has experience in B2B marketing, enterprise software and SaaS
- Audience marketing: identifying key audience segments, developing targeted marketing campaigns, improving customer engagement, and ultimately driving sales and growth
- Lead generation: identifying potential customers, engaging with them to create interest in the company's offerings, and championing these leads to convert them into sales opportunities
- Reporting and analysis: identifying trends, making informed business decisions, improving operational efficiency, and predicting future outcomes based on historical data
- Channel marketing strategy: selecting, managing, and optimizing a mix of sales channels to interact with potential customers and achieve business objectives
- Digital marketing: increasing online presence, driving website traffic, improving prospect and customer engagement, and generating leads or sales through targeted online campaigns
- 7-10 years of marketing experience in B2B software driving impactful demand generation programs
- Proven track record executing marketing programs on both a strategic and tactical level
- Enterprise software/B2B marketing experience required
Desirable
- Prior experience in marketing to healthcare is preferred
- Ability to work collaboratively across cross-functional groups and get results. Focusing on collective success as a teammate vs. individual wins
- Experience leading project related budgets and monitor campaign performance and spend
- Skills to analyze program results and performance trends and make data-driven decisions
- Creative problem solver that brings new ideas to the table
What the job involves
- The Senior Go To Market (GTM) Program Manager, Healthcare, creates targeted strategies for key audiences and designs multi-channel programs to deliver on regional business objectives
- This role focuses on managing the buyer experience from brand, reputation, demand, to advocacy stages
- The Senior Program Manager partners with the Regional Marketing Manager to address sales priorities and create integrated marketing programs, working cross-functionally with Solution Marketing and Channel Activation experts to bring programs to life!
- Program Design & Execution: Run the program journey from brand to demand to advocacy, across channels
- Align to business priorities, then develop and implement regional demand programs aligned with revenue goals, while activating global campaigns at the regional level
- Audience & Offer Strategy: Define audience segmentation and account targeting; tailor messaging, content, and offers; and partner on channel strategy and tactics to engage prospects
- Cross-functional Collaboration: Partner with Regional Marketing to align programs to sales priorities
- Partner with Solutions Marketing to ensure program messaging & relevance in programs
- Engage channel experts on program tactics and execution
- Align with the Global Campaigns team to activate campaigns through regional programs
- Program Optimization: Analyze and optimize programs and budgets to improve engagement and drive results
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
Workday has acquired and paired up with many other companies to keep expanding its offering. In 2021, it purchased the employee feedback platform Peakon in response to the growing need for managers to be able to survey workers and collect satisfaction data without face-to-face meetings. The company has also bought and developed many financial tools and HR management tools.
The company’s goal is to provide end-to-end back office services and while there are other providers, such as UKG Pro and Ceridian HCM, Workday’s broad offering helps them to stand out. Though it faced a tough global market in 2023 and has shed some of its headcount, Workday has seen a 6.5% gain in value in the first quarter of 2024. It is now focusing on growth and developing the AI capabilities of its platform. .
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company benefits
- Company equity
- Vision and dental insurance
- Work from home opportunities
- Health insurance
- Virtual primary care
- Flexible time-off policy
- Global mental health resources
- Global dedicated on-site clinical counselors
- Global well-being days
- $25k fertility/family planning benefits
- North Star financial wellness
- Retirement funds and matching
- 401k plan
- On-site health clinic (Pleasanton office)
Company values
- Employees - Most fundamentally, people are the core of our business. Without them, we would not have a business. We hire the best and expect great accomplishments
- Customer service - Every investment and decision we make has our customers in mind, and we pull out all stops to make the satisfaction of our customers paramount
- Innovation - We aim for innovation not only in our development organization but also in the way we approach all aspects of our business
- Integrity - We say what we mean, and mean what we say. We stick to our commitments, treat everyone equitably, and communicate openly and honestly
- Fun - We also feel it’s important to have a sense of humor. We like to laugh—it makes our work that much more enjoyable. We also invest in community and company events that help our employees and their families feel a connection to Workday beyond business as usual
- Profitability - Long-term economic success is what helps us provide employees and customers with the best productivity tools, solutions, and services. While important, profitability is not why we exist. Simply put, at Workday we exist to make and provide great products and services
Company HQ
Pleasanton, CA
Articles
Leadership
Aneel Bhusri
(CEO)Worked for Morgan Stanley for 3 years and took a Stanford MBA, before spending almost 6 years at Oracle as SVP. Co-founded Workday in 2005 while working as a Greylock Advisory Partner.
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