Vice President of Global Brand, Influencer
$170-190k
Influencer marketing platform
Be an early applicant
Influencer marketing platform
501-1000 employees
Be an early applicant
$170-190k
501-1000 employees
Company mission
For creator campaigns to be judged in the same way as other media activations.
Role
Who you are
- 10+ years in brand, global marketing, or creative strategy leadership
- Demonstrated success building centralised brand systems in a multi-market organisation
- Excellent storytelling, copywriting, and content creation instincts
- Love for the creator economy and strong instincts around design, voice, and platform fluency
What the job involves
- This role reports to Ben Jeffries, CEO
- Define and lead Influencer's global brand positioning, narrative, and strategic storytelling. This is a central role that partners closely with Product, Commercial, and Regional Marketing leads - but is distinctly non-operational in-market
- Instead, your focus will be on building scalable, high-impact global brand systems, frameworks, and IP that are adopted across all geographies
- Shape the future of influencer marketing - Lead brand strategy for the agency that originated the industry and continues to define its evolution
- Global creative leadership - Own the creative vision and brand architecture for a company working with Nike, Coca-Cola, Amazon, and TikTok across three continents
- Strategic partnership with CEO - Direct collaboration with Ben Jeffries to define how Influencer positions itself as the global leader in creator economy
- Champion the development of globally aligned disciplines in the internal and external expression of the Influencer brand
- Own and maintain core brand assets: boilerplates, company bios, tone of voice, and visual direction
- Oversee centralised brand expressions including website, core brand narrative deck, and master slide templates
- Lead global consistency of social media voice and rhythm in collaboration with local marketing teams
- In the first few months, you would have:
- Defined Influencer's global brand positioning - Created a clear, compelling brand strategy that differentiates us in the creator economy
- Built unified brand systems - Established frameworks, guidelines, and assets that ensure consistent global brand expression
- Aligned leadership and regional teams - Secured buy-in from executive team and regional marketing leads on brand direction and implementation
- Launched brand-led strategic initiatives - Initiated high-impact programs that amplify Influencer's thought leadership and market position
- Established measurement frameworks - Created systems to track brand consistency and impact across all markets and touchpoints
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify
With the growing shift towards influencer marketing, the Influencer team is poised to leverage its deep industry knowledge, extensive social media expertise, and global reach to capitalize on this trend
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company HQ
Soho, London, UK
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder & CVO)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
Salary benchmarks
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