Senior Product Marketing Manager, Addepar
$127-199k
+ Bonus & equity. The range displayed reflects the target base salary for roles in Colorado, California, and New York
Addepar is a software and data platform for even the most complex investment portfolios.
Open for applications
Addepar is a software and data platform for even the most complex investment portfolios.
501-1000 employees
Open for applications
$127-199k
+ Bonus & equity. The range displayed reflects the target base salary for roles in Colorado, California, and New York
501-1000 employees
Company mission
Be the tech and data platform that connects the global investment ecosystem.
Role
Who you are
- We are looking for someone who is excited by the opportunity to work within a key, strategic growth area for the business and support a rapidly growing team of product and go-to-market professionals to accelerate growth
- You are driven, flexible and can solve any problem through resourcefulness, emotional intelligence, and integrity
- 4-8 years of product marketing experience. Experience with B2B SaaS, financial services or fintech preferred
- Full stack product marketer with experience researching client segments and developing strong value propositions and associated content
- Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
- Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
- Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
- Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
- Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
- Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital
What the job involves
- We are seeking a Senior Product Marketing Manager to join our expanding Product Marketing team
- In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for helping drive acquisition, engagement, and retention in our fastest growing client segment covering enterprise and institutional clients including global banks, pensions, endowments, foundation, sovereigns and large private equity and venture capital funds globally
- You’ll work cross-functionally with product, sales, and other go-to-market teams to drive product positioning, enhance segmentation, map the buyer and customer journey, and more
- As the first product marketing hire supporting this client segment, you should thrive when you can combine cross-functional collaboration with outstanding content, and resourceful marketing approaches to make a material impact on our clients
- Develop a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
- Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, customer journey, and sales cycle
- Build deep working relationships with the growing, dedicated sales and relationship management teams supporting their rapid growth and expansion
- Define product positioning and craft compelling product messaging that clearly articulates the Addepar’s value proposition in the market and resonates with the target audience
- Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions and use cases
- Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
- Produce regular thought leadership and product educational content to build brand awareness and solidify Addepar’s leadership in the space
- Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning
- Scope, build and launch resource hub inclusive of client education and co-branded marketing materials items
Our take
Investment advisers require speed, clarity and flexibility when managing client portfolios. Addepar is a wealth management software platform created with these requirements in mind. The platform aggregates portfolio, market, and client data in one place, allowing financial professionals to analyze and visualize the data they need.
Addepar currently tracks more than $4 trillion of assets with circa 800 clients including individual advisers, family offices, and large institutions such as AllianceBernstein, Bartlett Wealth Management, and Morgan Stanley.
The multi-unicorn company has been pursuing global expansion, opening its first office outside of the United States in Scotland in 2021 and a new London office in late 2022 and appointing new leadership members from the likes of Oracle and Amazon Web Services. Addepar is certainly gaining momentum as it expands operations and further innovates its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$130m
LATE VC
Jun 2021
$150m
SERIES F
Total funding: $642.8m
Company benefits
- Equity - Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
- Global Hybrid Workforce - Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
- Flexible Time Off - Spend time traveling, celebrating with friends and family or relax on your schedule
- Benefits Packages - Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
- Learning & Development Allowance - Your continued growth and development are important to us
- Dynamic Team - Strong investment in the best talent at the intersection of technology and finance
- Remote Office Setup Allowance For New Hires & Connectivity Reimbursement
- Pension with Employer Contributions
- Wellness and VDU Wallets
- Bi-Annual Hackathons
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Joe Lonsdale
(Chairman)Currently Founder of 8VC and Palantir Technologies and Chairman of ONEHope Wine.
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