Regional User Growth Marketing Associate, Gympass
$64-80k
Employee fitness & wellness platform
Open for applications
Employee fitness & wellness platform
1001+ employees
Open for applications
$64-80k
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- Creativity & Innovation: You think beyond the obvious, bringing fresh ideas and creative approaches to campaign work. You have a basic grasp of campaign messaging and feel comfortable drafting marketing copy that resonates with diverse audiences. Change excites you—you adapt quickly and thrive in evolving environments
- Analytical Thinking: You enjoy digging into data, analyzing campaign performance, and turning numbers into actionable insights. You know which metrics matter and how to use them to guide strategy, improve results, and drive smarter marketing decisions
- Project Management: You’re organized, detail-oriented, and know how to take a campaign from concept to launch. Whether it’s managing multiple smaller projects or coordinating larger efforts using tools like Asana, you ensure timelines are met and standards are exceeded
- Digital Marketing Expertise: You’re skilled at building CRM communications, segmenting audiences, and using marketing platforms to their full potential. You bring a test-and-learn mindset, and you're comfortable using tools like Google Sheets, Docs, and Slides to stay organized and efficient
- Time Management: You excel at balancing priorities, hitting deadlines, and keeping projects moving. You understand the urgency and complexity of your work, and you plan accordingly—communicating early if anything’s off track
- Attention to Detail: Precision matters to you. You consistently produce high-quality work by catching the small things and following processes that lead to great results. You're someone others can trust for accuracy
- Strong Communication: You communicate clearly and effectively, whether it’s writing a solid brief, asking smart questions, or collaborating across teams. You're responsive and reliable on channels like email, chat, and meetings, and you work well with both internal teams and external partners
- Problem-Solving & Strategic Thinking: You’re naturally curious and data-driven. You spot trends, raise potential issues early, and contribute to finding solutions. You also understand the broader picture—thinking about customer behavior, business goals, and market dynamics in your day-to-day work
What the job involves
- We are hiring a Regional User Growth Marketing Associate to our User Marketing (Revenue Marketing) team in New York!
- Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (skyrocketing enrolment rate) through exceptional lifecycle experiences
- With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers
- Regionally, we take charge of Marketing-sourced MGR by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams
- Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization
- Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication
- Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration
- Together, we're supporting the future of MGR with digital marketing, driven by expertise, collaboration, and innovation
- Creative Asset Development: Develop multi-channel marketing content (email, in-app, SMS, push) tailored to client and regional needs. Utilize tools such as Canva and Braze (HTML or drag-and-drop) to create assets using existing templates
- Campaign Execution & Project Management: Oversee end-to-end execution of CRM campaigns, ensuring proper planning, setup, QA, and launch. Manage multiple projects concurrently, escalate issues when needed, and provide regular updates to stakeholders. Document outcomes in line with global guidelines
- Data Analysis & Optimization: Analyze campaign and regional data to identify trends and performance insights. Recommend strategies to enhance effectiveness and optimize ongoing efforts
- Support for End-User Marketing Initiatives: Contribute to regional B2C marketing plans focused on acquisition, reactivation, engagement, and retention. Support efforts to drive marketing-sourced revenue at the local level
- Regional Strategy & Calendar Management: Identify local opportunities and suggest relevant campaign strategies based on market trends and events. Assist in maintaining the regional content calendar
- Cross-Functional Collaboration: Partner with Client Success, Product Marketing, and Brand teams to ensure content aligns with brand standards and best practices
- Adaptability & Continuous Learning: Demonstrate a proactive approach to learning new tools and CRM strategies. Remain flexible and responsive in a fast-changing environment
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company HQ
South Village, New York, NY
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
Salary benchmarks
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