Launch Manager, Appian
$125-250k
More information about location
AI-powered process orchestration across the enterprise
Job no longer available
AI-powered process orchestration across the enterprise
1001+ employees
Job no longer available
$125-250k
More information about location
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles
- Experience managing both product launches and cross-functional business initiatives or transformations
- Strong experience working with Field Marketing in a global organization
- Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce
- Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives
- Strong cross-functional collaboration and influencing skills
- Ability to synthesize complex inputs into clear, actionable plans
- Analytical mindset with strong reporting and insight-generation capabilities
- Experience connecting strategy to execution to performance measurement
- Excellent communication and stakeholder management skills
- Ability to operate effectively in fast-paced, evolving environments
What the job involves
- Appian is seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business
- This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing, and Communications
- The Launch Manager will ensure segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan
- This role goes beyond traditional product launches, owning the rollout of key business initiatives such as new solutions, market expansions, pricing and packaging updates, and GTM transformations
- Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts
- Establish a consistent launch framework that can scale across both product and non-product initiatives
- Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies
- Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan
- Integrate global launch strategy with regional execution plans in partnership with Field Marketing
- Act as the primary liaison between Marketing and the Product Launch team within Product Management
- Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies
- Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch
- Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans
- Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions
- Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track
- Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility
- Define and track KPIs for product launches and strategic initiatives
- Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce
- Analyze launch performance across segments, regions, campaigns, and pipeline contribution
- Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends
- Partner with Field Marketing to evaluate regional performance against targets and optimize future execution
- Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks
- Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts
- What success looks like:
- Product launches and strategic initiatives are consistently delivered on time and with high quality
- Product, Marketing, Field, and regional teams are aligned on launch plans, dependencies, timelines, and success metrics
- Leadership has clear visibility into launch readiness, risks, performance, and regional execution
- Data-driven insights inform continuous improvement and future planning
- The organization operates with a repeatable, scalable launch and initiative framework
Our take
Appian is a fotware company helping organizations design, automate, and improve how work gets done. It offers a low-code platform that allows businesses and government agencies to build applications quickly and without the need for large development teams. And it serves a range of industries, having built a strong foothold in the public sector, where secure, scalable digital tools are critical to modernizing complex operations.
The company stands out by bringing process automation, AI, and data management together in a single platform. Instead of relying on multiple disconnected tools, organizations can use Appian to streamline workflows and make faster, better-informed decisions. Its low-code approach allows speed and flexibility, while its focus on security and compliance make it well suited for regulated and mission-critical environments.
This approach has recently been reinforced by a $500M, 10-year enterprise agreement with the US Army. The deal positions appian as a core platform for the Army's IT modernization, supporting AI-driven automation and secure cloud adoption. With its Defense Cloud now authorized for sensitive operations, the agreement signals growing confidence in Appian as a long-term partner for large-scale digital transformation.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(Co-Founder & CEO)Previously the Director of Enterprise Product Group at MicroStrategy before co-founding Appian in 1999.
Michael Beckley
(Co-Founder & CTO)Michael previously spent 3 years in Product Management at MicroStrategy before co-founding Appian in 1999.
Bob Kramer
(Co-Founder & General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Co-Founder & Chief Executive Ambassador)Previously worked as a Consultant at Boston Pacific after graduating from Dartmouth College.
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