Senior Product Manager, Roblox
User Lifecycle, Discovery & LiveOps
$224.5-275k
+ Equity
More information about location
3 days a week in office (San Mateo, CA)
Online gaming and entertainment platform
Be an early applicant
Online gaming and entertainment platform
1001+ employees
Be an early applicant
$224.5-275k
+ Equity
More information about location
3 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- 5+ years of product management experience building discovery‑adjacent products (e.g., recommendations, merchandising, SEO) with measurable impact on growth and retention
- Proven experience improving onboarding/FTUE to reduce time‑to‑first‑value and increase long‑term engagement
- Strong analytical toolkit: opportunity sizing, prioritization frameworks, and rigorous experimentation design
- Demonstrated ability to align executives and cross‑functional teams through data‑backed narratives and clear decision frameworks
- Cross‑functional leadership across Engineering, Data Science/ML, Design, Marketing, Partnerships, Legal, and Policy
- Experience in at least one of: UGC, social, or gaming ecosystems; understanding of creator incentives and marketplace dynamics
- Excellent written and verbal communication; ability to translate strategy into clear specs, mocks, or wireframes
- A high degree of independent drive and ownership
What the job involves
- Join Roblox’s Discovery organization to build a user lifecycle that helps people find their next great experience, come back for the moments that matter, and deepen connection across the platform
- You’ll own the strategy and roadmap for LiveOps discovery, key lifecycle surfaces like SEO and the Experience Details Page (EDP), and New User Onboarding improvements that accelerate time‑to‑first‑play and long‑term engagement
- You’ll report to the Product Lead, Ecosystem Growth — Discovery, and partner closely with Engineering, Data Science/ML, Design, Marketing, and Policy
- Accelerate new‑user pathways to first play, self‑expression, and social connection by shaping the first‑time user experience (FTUX) and adjacent Discovery flows that drive rapid activation and long‑term retention
- Grow off‑platform organic discovery by improving ranking and presentation for experiences, marketplace items, and genres—strengthening SEO/AEO entry points, quality signals
- Standardize Content Affinity Actions across Roblox so people can save, collect, and revisit experiences and items – partnering closely with App Navigation & Information Architecture (IA) to make these patterns intuitive and consistent across platforms
- Redesign key UIs and refactor backends on the Experience Details Page (EDP) to unlock speed, reliability, and reduce friction from discovery to play
- Evolve our approach to human curation – presentation formats, ranking, and content pipelines – to spotlight novel, strategic, and seasonal content that keeps users engaged by showing the breadth and depth of the platform
- Define the metrics that matter – designing experiments to iterate quickly and rigorously toward measurable impact
- Lead through influence by aligning Data Science, Design, Engineering, Machine Learning, Marketing, and Creator partners around clear narratives, crisp decisions, and accountable pacing—turning ambitious ideas into durable impact at scale
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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