Senior Director of Global Media Strategy & Activation, SharkNinja
Shark Home
$180-276k
3 days a week in office (Needham, MA)
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$180-276k
3 days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories
- Experience in matrixed, multinational organizations with a proven ability to drive operational transformation
- Proven success leading full-funnel media campaigns across multiple regions
- Deep knowledge of traditional, digital, and emerging media platforms
- Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM
- Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment
- Exceptional leadership, communication, and stakeholder management skills
- A passion for innovation, a bias for action, and a track record of driving measurable business growth through media
- Global oversight at a Fortune 500 or high-growth brand
- Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc
- Demonstrated success in driving measurable business impact through social operations
What the job involves
- As the Senior Director, Global Media Strategy & Activation for Shark Home, you will lead the development and execution of full-funnel, data-driven media strategies across global markets
- This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals
- You will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams
- Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA
- Lead the development and implementation of integrated media strategies for new product launches and core categories
- Own the global media budget for Shark Home, ensuring optimal allocation and ROI across markets
- Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms
- Translate business and marketing goals into actionable media briefs and performance-driven campaigns
- Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness
- Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time
- Champion an audience-first approach to planning, activation, and measurement
- Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX
- Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance
- Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates
- Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns
- Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment
- Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
- Lead media transformation initiatives that enhance agility, efficiency, and impact
- Uncover and unlock incremental business value through media partnerships
- Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability
- Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions
- Present media performance and strategic recommendations to executive stakeholders with clarity and influence
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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