Senior Marketing Analytics Manager, Webflow
$157-251.5k
Salary applicable to US applicants only, for Canadian applicants the range is CAD 203,000 - 286,500. + Equity for all locations
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$157-251.5k
Salary applicable to US applicants only, for Canadian applicants the range is CAD 203,000 - 286,500. + Equity for all locations
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Can turn insights into action and distill the most important information
- Can translate business requirements to technical stakeholders and vice versa
- Are a passionate leader — supporting, empowering and unblocking your team is a core driver
- Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
- Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously
- Are naturally curious — when something looks wrong, you triage and make it known
- Are extremely detail-oriented — you don’t miss a beat
- Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels
- Have experience with modern GTM technology. Here are some of the tools we use:
- Marketo — MAP
- Salesforce — CRM
- Snowflake — Data Warehouse
- Tableau — Data Visualization
- Segment — CDP
- Amplitude — Website & Product Analytics
- Census — Reverse ETL
- ZoomInfo — Enrichment
What the job involves
- We’re looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights
- This role will have executive visibility and will drive change throughout growth marketing, leading a team that supports both product- and sales-led go-to-market motions
- Reporting to the VP of Growth
- Surface key insights related to growth program performance and target attainment to GTM leadership to drive decision-making, budget allocation, and strategic planning
- Lead a team that supports both PLG and sales-led motions through deep analysis, strategic guidance and performance reporting
- Work to proactively identify market opportunities across different regions, markets, industries, and more to drive marketing and international expansion strategy
- Own the end-to-end analytics development process including working with data engineering to develop new views and datasets in Snowflake, building visualizations in Tableau for GTM leadership, and ensuring wider enablement and documentation across the marketing team
- Partner closely with marketing operations, data science, business operations and other critical stakeholders to continue iterating on and improving marketing data excellence and streamlined delivery
- Own holistic demand gen campaign performance and spend analysis to track pacing to goals, and share insights on individual tactic/strategy efficacy
- Manage lead lifecycle reporting to monitor the health of our sales funnel
- Write SQL queries and partner with the data science team to enable our PQL motion
- Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion
- Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the C-suite
- Collaborate with the core data analytics team on data initiatives
- Enable marketers to independently service their reporting needs with tools, documentation, and guidance
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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