Senior Analyst, Zeta Global
$110-130k
Plus Employee Equity
More information about location
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$110-130k
Plus Employee Equity
More information about location
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- Zeta Global is seeking a detail-oriented, data-driven Senior Analyst to join our ZX Data Science & Analytics team
- If you excel at data storytelling and pride yourself on being a trusted analytics partner to clients, driving optimal outcomes, we want you on our team
- You should have a good foundation in marketing measurement, advanced analytics, optimizations, A/B & multivariate testing, as well as a good understanding of machine learning models and other complex data analysis techniques
- Client-facing experience and excellent communication/presentation skills are essential, as the effectiveness of analysis findings hinges on your ability to present them in a clear and organized manner
- Exceptional attention to detail with strong problem-solving and organizational skills
- Strong technical expertise in SQL, data visualization tools (e.g., Tableau), and Python is necessary
- Familiarity with marketing platforms and data environments
- Proven ability to implement statistical analysis and/or predictive modeling techniques, with the capability to effectively translate technical analyses for a business audience
- BS in MIS, Analytics / Operations Research / Statistics, or similar quantitative disciplines with 6+ years of experience, or MS degree in these disciplines with 2+ years of experience
What the job involves
- This position will report to the Manager/Director of Analytics
- Serve as a trusted analytics partner to Zeta’s clients, focusing on improving their ROI and market share
- Utilize data and insights to drive campaign measurement, prescriptive optimizations, and develop a path to consistent performance that exceeds client expectations
- Collaborate with cross-functional teams (Sales, Account Management, Operations) to establish repeatable frameworks for actionable insights
- Monitor trends in customer behavior, segment performance, and market dynamics to identify opportunities
- Develop dashboards, reports, and visualizations that communicate findings to both technical and non-technical audiences
- Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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