Head of Demand Generation, Sinequa
North America
$150-210k
OTE
Enterprise search & analytics solutions
Open for applications
Enterprise search & analytics solutions
101-200 employees
Open for applications
$150-210k
OTE
101-200 employees
Company mission
Sinequa's mission is to bring meaning to your data and turn it into information that enables more informed decisions, to accelerate innovation and increase efficiency.
Role
Who you are
- 10+ years of progressive experience in B2B demand generation, ABM, or digital marketing, ideally within SaaS, AI, or enterprise software
- Proven success in developing and scaling account-based marketing programs that drive measurable pipeline and revenue
- Deep understanding of B2B marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, etc.)
- Strong strategic and analytical skills with the ability to translate complex data into actionable insights
- Excellent communication and leadership skills, able to influence cross-functional teams and senior stakeholders
- Creative, hands-on operator with a bias for execution and experimentation
What the job involves
- As our Demand Generation and ABM leader, you’ll be the strategic right hand to the Head of Marketing for North America
- You’ll own the planning, execution, and optimization of integrated, data-driven marketing campaigns targeting strategic accounts across our key verticals
- This is a senior, hands-on role for a marketing leader who thrives on building pipeline, developing innovative ABM programs, and orchestrating high-impact campaigns that align marketing, sales, and product teams
- Lead and mentor a growing marketing team, providing direction, setting priorities, and ensuring strong execution across ABM, digital, and demand-generation programs
- Develop and own ChapsVision’s North American ABM strategy, including segmentation, account selection, personalization, and campaign execution
- Partner with Sales leadership to design multi-touch, account-centric programs that increase engagement, pipeline, and conversion across target enterprise accounts
- Lead digital demand generation initiatives across channels (email, paid media, webinars, SEO, and content syndication) to accelerate top- and mid-funnel growth
- Collaborate closely with Product Marketing and Sales to ensure consistent messaging, value propositions, and campaign alignment
- Design and oversee nurture programs that leverage HubSpot and other automation tools to deliver the right content at the right time in the buyer journey
- Measure, analyze, and optimize campaign performance, defining KPIs, dashboards, and insights to continuously improve ROI
- Manage agency and vendor relationships to ensure executional excellence and innovation across digital and ABM programs
- Serve as a trusted advisor and deputy to the Head of Marketing, helping to shape annual marketing strategy, budgets, and GTM priorities
- Opportunity to be part of a small team opening the North American market for ChapsVision
- Be a key contributor to our go-to-market movement, with visibility and impact
- Work on a strategic solution at the forefront of AI, search, and digital workplace transformation
Application process
- We usually respond within a week
Our take
As the quantity of content and data scattered across organisations grows, businesses are struggling more and more to leverage this hidden, diffused and therefore often untapped knowledge. This is a problem; without this knowledge, businesses will struggle to do crucial things like highlight trends, reinforce learning, and build new strategies. It is no wonder, then, that the Global Enterprise Search market is booming, being expected to grow as large as $8 billion by the end of the decade.
Founded in 2002, Sinequa has established itself as a recognised leader in this market. In a nutshell, its AI technology enables users to find enterprise information quickly and effectively, driving innovation, efficiency, and productivity for businesses. With a focus on giving professionally relevant insights, it works with major international businesses such as GSK and EDF, as well as a host of other big names.
More recently, Sinequa's focus has been on its product offering and differentiating itself through the use of deep learning. An example if this is the 2022 addition of a neural search function in collaboration with Microsoft Azure and Nvidia teams. The company has also developed Workplace Search, a solution that equips its users with fast, effortless retrieval of company knowledge - allowing organizations to bring business-critical information straight to their employees.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2019
$23m
SERIES B
Mar 2010
$0.3m
GRANT
Total funding: $29m
Company HQ
L'Europe, Paris, France
Leadership
Alexandre Bilger
(CEO)Co-founded and was Chief Technology Officer of eFront, a data-processing software vendor.
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