Senior Growth Marketing Manager, Handshake
Web and SEO
$148-185k
+ RSUs
The career platform for Gen Z
Job no longer available
The career platform for Gen Z
1001+ employees
Job no longer available
$148-185k
+ RSUs
1001+ employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 5+ years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO
- Proficiency in web analytics and performance tools (e.g., Google Analytics, Heap, Amplitude, BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor, utilizing AB testing tools like Optimizely
- Hands-on experience with SEO research and monitoring tools like SEMrush or Ahrefs
- Familiarity with web content management systems (e.g., Webflow, WordPress) and a working knowledge of web development concepts (HTML, CSS)
- Experience working cross-functionally with content marketing, brand and design, web development teams, and third-party SEO or web agencies
- Bonus: Experience with mobile app store optimization (ASO) strategies and tools
What the job involves
- At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer
- As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth
- You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace
- Lead the strategy and roadmap for web conversion rate optimization, including improvements to site UX, messaging, performance, and experimentation
- Partner with cross-functional stakeholders across Marketing, Product, and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals
- Own and execute on a comprehensive website SEO strategy, including both technical and content-driven initiatives, to improve search visibility across student, employer, and school audiences
- Collaborate with Product and Engineering to drive product-led SEO initiatives such as programmatically generated landing pages and scalable, search-optimized site architecture
- Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 17M active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- Health Insurance: Comprehensive medical , dental, and vision coverage
- Fertility and family forming: Through a partnership, Handshake offers comprehensive family benefits, including infertility treatments and a $15K stipend, to its employees.
- LGTBQ+ coverage: All medical plans cover transgender services.
- Mental health: Discounts on a variety of wellness apps and an Employee Assistance Program with access to five free counseling sessions.
- Tax savings: Tax-advantaged benefits to save money on healthcare, dependent care, and other expenses.
- Learning & development: Employees are provided with an annual stipend to use towards professional development, career development workshops, manager trainings, and 1-on-1 coaching through external partnerships
- Community leader support: Employee Resource Group leaders are compensated with a quarterly bonus for the high-impact work the role requires
- Parental leave: Leaves of 16 weeks for birth-giving parents and 10 weeks for non-birth-giving parents; the policy applies to adoptions as well. Handshake also partners to provide one-on-one coaching on preparing for leave and coming back from leave
- Flexible time off: No accrued time off or waiting period to take vacation. Two paid flexible holiday days off to observe holidays that closely align with religious, cultural, and personal needs
- Sabbatical: Paid six-week sabbatical to recharge and reset beginning at six years of continuous, full-time employment, and every four years thereafter
- Volunteer time off: Two days off for social and civil activism, volunteer work, and/or any related activities, including attending and participating in protests
- Life & disability insurance: Essential benefits and automatic coverage with basic life insurance, plus short-term and long-term disability coverage.
- 401k match: Dollar-for-dollar match up to 1% of pay, with a max of $1,200 per year.
Company HQ
Financial District, San Francisco, CA
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 17 more jobs at Handshake