Provider Marketing Growth Lead, Spring Health
$127.4-165.7k
+Equity
Personalised mental healthcare
Job no longer available
Personalised mental healthcare
1001+ employees
Job no longer available
$127.4-165.7k
+Equity
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 5+ years of growth marketing experience
- An exceptionally strong growth mindset, and deep curiosity for developing hypotheses and building our experimentation roadmaps
- Proficiency in leveraging marketing platforms such as Google Adwords, LI Ads, FB Advertising, and inbound marketing tactics that develop audiences and communities
- Experience partnering with agencies and holding them accountable to internal growth KPIs
- A strong collaborative mindset, and an ability to work across the organization effectively to build trust and partnership
- Results-oriented mindset: You’re driven by data and continuously seek opportunities for optimization
- Excellent communication and interpersonal skills: Your professionalism and adaptability make you a valued collaborator and ambassador for Spring Health
- Subject Matter Expert: Understanding of the HR/Benefits market is a plus
What the job involves
- The Growth Lead, Provider Marketing reports directly to the CMO and will help establish a Provider Marketing function at Spring Health
- This person will build out, test and validate our GTM motion for growing our best in class Provider Network, which is vital to our mission of eliminating every barrier to mental health
- You will partner closely with our Provider Operations function and play a pivotal role in building, engaging and retaining the best network of providers in the mental health category
- Crafting and executing strategies to attract, convert and grow Providers into the Spring Health network
- Testing a variety of channels, programs, and funnels to help us best understand the best way to continue building our industry leading provider community
- Partner closely with our existing growth, audience development, and demand generation functions to best leverage existing learnings, platforms, tools and insights to help drive Provider Network growth
- Championing learnings back into the organization, and being the voice of this Provider persona to help all of Spring Health understand deeply what they are looking for in a partner
- Develop a POV on our ideal approach to building brand awareness among leading Providers, developing an audience of interested Providers and ultimately attracting them into the Spring Health network
- What success looks like in this role:
- Completing an early ICP evaluation and read out for target audiences, identifying opportunities for acquisition testing
- Delivering an experimentation plan with a strong POV on biggest opportunities channels, platforms, and programs
- Standing up and leading pilots and experiments to inform the overall provider acquisition strategy
- Driving new provider acquisitions and increasing overall velocity of acquisition
- Owning the optimization and evergreen improvement of acquisition programs and provider acquisition marketing strategy
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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