Product Marketing Manager, Lemonway
3-5 days a week in office
Payment solution for marketplaces & alternative finance platforms
Be an early applicant
Payment solution for marketplaces & alternative finance platforms
101-200 employees
Be an early applicant
3-5 days a week in office
101-200 employees
Company mission
Lemonway's mission is to help marketplaces make payment flows organised and seamless.
Role
Who you are
- This is a fantastic opportunity to build and execute a product marketing practice within an exciting, fast-growing company
- From identifying promising features, product positioning, message crafting, and ensuring our sales & account management teams understand the product: you are the Voice of the Market in the Sales & Marketing Department and within the company!
- Excellent communication skills to understand, synthesize and explain complex problems in a simple way
- Excellent copywriting and storytelling skills
- Continuous improvement mindset, being reactive and inspiring changes
- Team player, highly collaborative with ability to work cross-functionally (Product Team, Marketing Team, Sales Team) and provide insight to various internal stakeholders across the business
- Appreciate moving environment, have superior organizational skills and genuine make-it-happen attitude
- Fluent English – Spanish, Italian or German is a plus
- Previous experience in the Payment industry as Product Marketing Manager in a B2B Saas company
What the job involves
- As Product Marketing Manager, you will report directly to the Head of Marketing and Communications
- Participate in the definition of the Go-To-Market strategy for each new features/modules that Lemonway launches (value proposition, persona definition, pricing strategy, business targets)
- Design relevant product marketing kits (Sales decks, Demos, Product Webinars, Blog articles...) to support the Go-To-Market strategies and the selling process of our payment solution
- Assemble a launch calendar for each customer-facing feature or product impacting business outcomes
- Coordinate the release and communication with Marketing, Sales, Payment and Product up until feature launch
- Communicate the value proposition of the solution to the sales team
- Ensure we tell a consistent story from website pages, marketing content, to product copy, in a way that resonates with our customers
- Support the Digital Marketing Squad and Regional Sales teams in their acquisition strategy (guidelines, presentations, announcements…)
- Perform continuous monitoring and analysis of market and competition
- Collect actionable prospects, and customers feedback from the Sales teams that Product teams can leverage in the Product Roadmap
- Become the “Voice of the Market” in the team, in the Sales & Marketing Department and the company
Our take
Lemonway is a payments company that provides white-label B2B solutions including payment processing, wallet management, and payment solutions to marketplaces and crowdfunding platforms in Europe. The company have made major strides in partnerships over recent years, with Onfidio for Selfie onboarding, Tink for payment initiation services, and Ripple for instant euro-to-euro transactions.
This demonstrates a gradual feature-expansion strategy that mirrors that of French super-app Lydia, or UK challenger bank Starling - all disruptive financial service startups that have ridden the banking revolution wave to a leading position in the thriving European fintech sector. It makes sense, too: with fintech advances producing pivotal new innovations by the year, and customer preferences and expectations undergoing a period of relatively remarkable change, the ability to adapt as a financial institution is not just appealing - it’s crucial.
Lemonway appears to be performing well with this model, too, with the number of payments processed increasing into the multi-billions over recent years, and a growing European Presence. Lemonway has developed a strong, flexible business in a sufficiently important, yet narrow, niche that will pay dividends going forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2019
$44.2m
SERIES B
Jul 2018
$11.1m
SERIES A
Total funding: $57.3m
Company benefits
- Flexible working and remote policy up to 3 days a week 🏠
- 50% reimbursement of your Navigo pass 🚅
- Food allowance with a Swile card 💳
- Health Insurance from Mutuelle Alan 👩⚕️
- Annual Holidays Bonus ✈️
- 25 days of holidays and RTTs 🌴
- Parental Act Policy 🍼
- Annual and Quarterly Events 🎉
Company HQ
Sentier, Paris, France
Articles
Leadership
Antoine Orsini
(CEO)Prior to Lemonway, worked as Customer Service Director at Nestlé Waters, and then went on to found the Active Players lead generation service for contractors.
Damien Guermonprez
(Executive Chairman)Previously CEO at Oney Banque Accord, Aon France, and Buy Way Personal Finance.
Salary benchmarks
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