CRM Specialist, Coda
Global leader in digital content monetization and distribution
Posted today
Global leader in digital content monetization and distribution
501-1000 employees
Posted today
501-1000 employees
Company mission
To collaborate and execute with precision and drive measurable impact for partners.
Role
Who you are
- Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products
- Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
- Proven analytical mindset, comfortable working with data, running analyses, and translating insights into actions
- Experience with or strong interest in applying AI/ML within CRM, such as: Predictive modeling (e.g. churn, LTV, next best action), AI-driven personalization or recommendation systems, Experimentation with generative AI (e.g. content creation, campaign optimization)
- A commercial mindset with a focus on driving measurable impact (conversion, retention, CLV)
- Creative thinking combined with a test-and-learn approach
- Strong ownership, proactive communication, and a “get things done” mentality
- Open-minded, adaptable, and comfortable working in a fast-changing, international environment
What the job involves
- We’re looking for a talented CRM Specialist to join our international team who has what it takes to shape the future of a rapidly growing, global B2C e-commerce platform that is changing the game for online payments
- As a CRM Specialist, you will work in our Global Retention Team. Together we execute the complete customer contact strategy across various CRM channels.
- Next to Recharge.com, you will also work for our ‘local heroes’ brands like beltegoed.nl, guthaben.de and recharge.fr. You will assist targeting various customer segments around the world, for different labels and product categories
- Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
- Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
- Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
- Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
- Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
- Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
- Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives
Our take
The volume of supply and demand for digital content is only getting larger, but for content providers, scaling up their coverage to service a worldwide customer base is becoming trickier. Payment methods, globally speaking, are highly fragmented, and only becoming more so as different fintech and crypto solutions gather momentum. This creates a content access issue for some of the world’s largest providers - and, therefore, stunts global growth.
With Coda, providers can process transactions using hundreds of different payment methods. Additionally, Coda take just half of the 30% cut traditional app stores skim off, and offer marketing, compliance, and customer support specific to over 30 markets across the globe. As a result, it’s become a hotly competitive company: one of the Asia-pacific region’s fastest growing companies as per the FT, and a Unicorn twice over with customers including Tinder, Tencent, and Bigo Live.
Crucially, by facilitating access to the emerging markets where these varied alternative payment methods are popular, Coda helps these marquee companies tap into a ballooning and lucrative customer base. With growth expected to continue in that area, demand for Coda looks likely to match it.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$690m
GROWTH EQUITY VC
Nov 2019
$20m
GROWTH EQUITY VC
Total funding: $716.2m
Company HQ
Outram, Singapore
Leadership
Paul Leishman
(Co-Founder)Previously a Telos Mobility Analyst, who moved into Consulting with Torque Customer Strategy. Subsequently worked on mobile money for the unbanked with the GSM association.
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