Director of Regional Sales, Live Nation
LN, Media & Sponsorship
$125-150k
+ Stock reimbursement program
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$125-150k
+ Stock reimbursement program
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
- Bachelor’s degree required
- Minimum of 5 years of sponsorship / solution-based marketing programs
- A reputation as a "go-getter" and "Rainmaker”
- Solid relationships with senior level marketing executives at relevant brands / agencies located in or doing business in the market
- Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process
- Strong understanding of media / advertising buys to communicate value of sponsorship vs. pure media as a marketing solution
- Strong interpersonal and leadership abilities with excellent oral and written communication skills
What the job involves
- Live Nation Entertainment’s Media & Sponsorship Division is seeking a Director, Regional Sales This successful sponsorship sales professional will be responsible for creating and selling branded, high-impact music marketing programs across our Northern California market properties
- Live Nation Media & Sponsorship architects, sells and manages the company’s national corporate sponsorship programs with the world’s most recognizable brands
- It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production
- Create, package and sell solution-based music marketing programs for Live Nation Entertainment. Including amphitheater, club and theater venues throughout the Northern California market areas, digital media and marketing promotions
- Meet or exceed revenue and key account goals
- Focus on developing and maintaining strong relationships with important decision makers at client marketing companies and their respective advertising agencies in a variety of business categories
- Craft sales presentations that creatively and distinctly differentiate and communicate unique assets addressing the goals of targeted prospects
- Educate / position Live Nation assets and marketing capabilities to the sponsor/ advertiser marketplace; demonstrate the branding values of live music tie-ins to create unique marketing value with Live Nation's assets
- Structure, price, successfully negotiate and close deals that will keep you performing to expectations in tracking to your budget
- Oversee sponsor contracts, invoicing, and accounts receivable or develop processes to ensure execution and collections
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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