Contract Associate Brand Manager, GameChanger
Diamond Sports
$40.00 – $55.00 per hour + equity
More information about location
Scorekeeping & statistics app for sports teams
Job no longer available
Scorekeeping & statistics app for sports teams
201-500 employees
Job no longer available
$40.00 – $55.00 per hour + equity
More information about location
201-500 employees
Company mission
GameChanger's mission is to help families elevate the next generation through sports.
Role
Who you are
- If you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you
- Ideal individual is highly collaborative who can coordinate across creative, performance marketing, finance, and product teams
- 2+ year of brand marketing experience, including internships or entry-level roles
- Strong understanding of baseball and softball culture, and the communities that support them
- Experience managing campaign timelines, assets, and deliverables across internal teams or external partners
- Highly collaborative across teams to keep messaging and execution aligned across channels
- Comfortable writing briefs, campaign updates, or internal docs that help teams stay on the same page
- Contributed to projects where plans, timelines, or stakeholders shifted and helped keep work moving forward through those changes
What the job involves
- GameChanger is seeking a collaborative Associate Brand Manager to support the planning, development, and execution of brand initiatives under our flagship GameChanger brand across youth sports with a focus on baseball and softball
- You will help drive brand health growth through campaigns, content, strategy, and implementation by partnering across teams to develop integrated campaigns, manage creative assets, and ensure consistency across all brand touch points
- You'll report to our Senior Brand Manager to help scale our storytelling efforts across owned and paid channels, develop toolkits for key moments in the sports calendar, and support daily marketing planning operations
- Shape Brand Perceptions: Support and develop marketing programs that promote a compelling brand narrative that aligns with our values and vision, ensuring that every touchpoint reflects our core message
- Execute Brand Marketing Initiatives: Responsible for managing the planning milestones for brand marketing initiatives, ensuring alignment with cross-functional stakeholders and seamless connection across multiple consumer touchpoints
- Build and strengthen brand associations: Enhance brand activation and associations with Major League Baseball, Little League, and other strategic partners by managing the event and content strategy to drive brand awareness
- Brand KPIs and Measurement: Track brand health by analyzing data from the Brand Health Tracker study, ensuring continuous monitoring of key performance indicators and providing actionable insights to guide strategic decisions. Monitor campaign and strategic initiative performance and develop data-backed recommendations to inform future planning
- Content Creation Expert: Develop and oversee compelling content projects in partnership with internal studio and external agencies to effectively drive brand awareness, distinctiveness and relevance with the target audience
- Execution: Support the execution of brand campaigns and integrated marketing efforts under the GameChanger Brand umbrella. Coordinate cross-functional teams to ensure alignment on timelines, messaging, and asset needs
- Project Management: Manage project timelines, creative reviews, and asset delivery for brand moments
- Culture Branding: Help identify emerging trends and cultural moments that GameChanger Brand can authentically tap into
Our take
The competitive nature of sports has always been driven by scorekeeping, and nowadays results are often consumed online. However, for smaller teams it can be difficult to provide this information digitally, as they do not have dedicated web development staff.
GameChanger provides a scorekeeping and statistics platform for sports teams to engage with their fans, that allows viewers to track the progress of a game in real-time similar to with professional sports. The company also embeds a live-streaming service into the platform to facilitate remote viewing, helping to increase audience engagement.
Whilst some sports teams already stream events on platforms such as Twitch and Youtube, most do not have the technical resources to achieve this. GameChanger has recognized this gap in the market, providing a simple yet unified platform for sports scoreboards and streaming, providing a fair opportunity for any team to maximize their community engagement.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2014
$6.8m
SERIES B
Nov 2011
$1.1m
SERIES A
Total funding: $10.7m
Company benefits
- Unlimited Vacation - Take time off work and travel the world. Enjoy unlimited vacation time.
- Remote Work - GameChanger’s can work from anywhere. You’ll receive a tech budget to make sure you’re set up for success.
- Health Insurance - We’ll make sure you stay healthy. Health, dental, vision, and other perks like a pre-tax FSA - we've got you covered.
- 401K Plan - We’re always looking ahead and so should you. Did we mention that we match?
- Tech Budget - You receive a large tech budget every two years. It’s yours to keep.
- Continued Learning - Tuition reimbursement, an annual flexible learning budget, mentorship opportunities, and more.
- Parental Leave - Get the time off you need with extended parental leave for both parents.
- Wellness - Stay fit and healthy on us. We offer a Gympass membership.
- Other Perks - Monthly Snack Boxes, Dick's Sporting Goods employee discount, Demo Day, Hack Day, virtual and in person team social events
Company HQ
East Village, New York, NY
Leadership
Sameer Ahuja
(President, not founder)SVP at DICK’S Sporting Goods, that owns GameChanger. Former Founder and CEO of Dera Capital Advisors, as well as former Co-founder and COO/CFO of the Sports Museum of America.
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