Director of Financial Services Field Marketing, ServiceNow
$162.8-284.9k
+ Equity for eligible roles + Variable/incentive compensation
Office located in Hudson Yards, NY
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$162.8-284.9k
+ Equity for eligible roles + Variable/incentive compensation
Office located in Hudson Yards, NY
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging AI to enhance work processes, decision-making, or problem-solving, including using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 15+ years of experience in marketing demand generation with a strong focus on pipeline and revenue orientation
- BS or BA in Business or Marketing
- B2B marketing background, preferably in a large-scale cloud business
- Proven ability to build, motivate, and lead high-performing teams
- Personal drive, passion, and enthusiasm to understand and successfully navigate a fast-growing company
- In-depth knowledge of the buyer’s journey from Brand to Demand to Loyalty, with the ability to provide leadership and insight into how field marketing can drive business growth
- Ability to drive innovations and process optimizations to enhance team effectiveness and efficiency
- Natural affinity for data-driven decisions, with strong problem-solving skills to address root cause issues
- Strong leadership experience and team player, capable of strategic planning with a bias toward execution
- Strong strategic, analytical, and operational skills
- Ability to communicate the commercial and financial impact of marketing investments to a non-marketing audience
- Excellent interpersonal, communication, negotiation, and change management skills
- Demonstrated commitment to high professional ethical standards and to diversity, inclusion, and belonging initiatives
- Hands-on experience with data and analytics using CRM and/or marketing automation software
What the job involves
- We are looking for a dynamic Director of FinServ Field Marketing to lead, motivate, and innovate
- This pivotal role will drive the acquisition, growth, and retention of our Financial Services Americas business by shaping marketing strategies and programs that showcase the potential of ServiceNow
- We need an action-oriented leader who thrives as a working manager and can build ServiceNow’s brand through effective field strategies, lead generation, pipeline development, and sales enablement
- This role will be a key partner in ServiceNow’s growth, collaborating closely with sales organizations to deploy budgets effectively and leverage data to exceed pipeline, revenue, and new logo targets
- Additionally, this role will work across marketing and other key functions to drive the integrated marketing plan for Financial Services Americas
- The role reports into the Sr Directors of AMS Field Marketing. The Director will lead a team of 4 (managers and specialists)
- Lead a team of field marketers to develop and execute go-to-market strategies, including demand generation, brand awareness, social selling, digital initiatives, and thought leadership programs, to drive pipeline growth for AMS Financial Services sales teams
- Demonstrate a leadership style that emphasizes collaboration, empowerment, and continuous improvement in team development
- Develop and implement a comprehensive go-to-market plan, including demand generation, brand awareness, and thought leadership campaigns, specifically for the US Financial Services market
- Collaborate with FinServ Sales leaders to review strategies and discuss initiatives that align with revenue goals
- Manage the annual financial services marketing budget, reporting forecast and spend on a monthly/quarterly basis
- Collaborate with key teams such as ABM, executive marketing, partner marketing, and AMS campaigns to drive an integrated plan for their regions
- Work closely with the Financial Services Field Marketing team to build and execute strategic marketing programs that meet or exceed financial services sales targets
- Measure all programs and optimize the marketing mix to maximize each investment
- Work with the marketing operations team to understand and optimize lead flow, database use, segmentation, growth, metrics, and reporting
- Lead marketing enablement by providing updates and announcements around field marketing, partners, analysts, executive programs, social media, and our ServiceNow annual user conference
- As part of the AMS Marketing Leadership team, lead cross-functional initiatives to drive business forward and create more efficiency within our teams
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 140 more jobs at ServiceNow