Lifecycle Marketing Manager, Vanta
$119-140k
Offers equity
AI trust management platform
Be an early applicant
AI trust management platform
1001+ employees
Be an early applicant
$119-140k
Offers equity
1001+ employees
Company mission
To help businesses earn and prove trust.
Role
Who you are
- 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment
- Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
- Strong analytical skills with experience using behavioral and product data to inform strategy
- Experience building triggered, behavior-based lifecycle programs
- High product acumen and ability to identify and size impactful opportunities
- Experience mapping customer journeys and documenting lifecycle frameworks
- Strong creative instincts across messaging, content, and campaign development
- Experience running structured experimentation programs
- Excellent cross-functional collaboration and project management skills
- Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
What the job involves
- As a Lifecycle Marketing Manager at Vanta, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers
- You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion
- This is a highly strategic and foundational role. You’ll bring strong product acumen and a deep understanding of customer behavior to identify high-impact opportunities, map complex journeys, and build the systems and frameworks that define lifecycle marketing at Vanta
- The Lifecycle Marketing team sits within Growth Marketing and is responsible for delivering the right message to the right audience at the right time—while shaping a seamless, end-to-end customer experience across every touchpoint
- Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion
- Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact
- Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration
- Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs
- Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities
- Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows
- Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization
- Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs
- Develop compelling messaging, content, and visuals that resonate with B2B audiences
- Own performance reporting and use insights to inform prioritization and roadmap decisions
- Support product launches and strategic initiatives through coordinated lifecycle campaigns
- Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for startups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with startups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta's latest $150M raise, boosting its valuation to $4.15B, highlights the company's rapid growth and strong market position. With AI-driven automation, expanding government partnerships, and strategic acquisitions on the horizon, Vanta is scaling quickly while solving real customer problems. Backed by a talented leadership team and a growing customer base, the company looks set to continue its upward trajectory and build a lasting, sustainable business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2025
$150m
SERIES D
Jul 2024
$150m
SERIES C
Total funding: $500.2m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company HQ
Civic Center, San Francisco, CA
Leadership
Christina Cacioppo
(Founder & CEO)Prior to co-founding Vanta in 2017, Christina worked in Product Management for Dropbox. She was also a Professor at the School of Visual Arts and worked on the Investment Team at Union Square Ventures.
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