Senior Digital Marketing Manager, Granum
$125-155k
Canada-based candidates: CAD 127,000 - 155,000
More information about location
Business software for the green industry
Be an early applicant
Business software for the green industry
201-500 employees
Be an early applicant
$125-155k
Canada-based candidates: CAD 127,000 - 155,000
More information about location
201-500 employees
Company mission
To help green industry businesses win customers for life.
Role
Who you are
- 6–8+ years in digital marketing, with senior-level scope across SEO, paid media, website, and CRO in B2B SaaS
- Track record of running paid media programs at meaningful scale, including direct ownership of strategy and budget (not just executing what an agency recommends)
- Strong forecasting and modeling skills — you build the models yourself, you can defend the assumptions, and you can talk about times your forecast was wrong and what you learned
- Fluent with marketing data — GA4, ad platform reporting, attribution, conversion analysis. You can spot a tracking issue, a seasonality artifact, or a channel softening before someone has to point it out
- Real CRO experience — you've designed experiments, called winners, and can talk about tests that didn't work and why
- Comfortable with technical SEO — you've worked with developers on schema, site speed, and architecture, even if you weren't writing the code yourself
- Goes deep on the platforms. You build intuition for how Google Ads, Meta, LinkedIn, GA4, HubSpot, and the rest actually behave — not just what the documentation says, but what the patterns look like in your data
- Digs into things before anyone tells you to. If CAC ticks up, you're already in the data. If a competitor changes their bidding, you've noticed. If something looks off, you don't wait for a meeting — you investigate, form a view, and bring a recommendation
- Treats forecasts as a working tool. You build models, watch how actuals diverge, refine the assumptions, and bring the story to the team. Forecasting isn't a quarterly exercise — it's how you stay ahead of what's coming
- You’re a solid communicator. You proactively help your stakeholders understand performance and what you’re seeing in the channels
- We're investing in agentic AI and native platform AI to support how the demand gen function operates. You don't need to be an expert, but this is a non-negotiable: you have to be genuinely open to the shift, and ideally bring some hands-on experience already
- You've actively used AI tools in your day-to-day marketing work — even informally — and can talk about what's worked and what hasn't
- You're curious about agentic AI and willing to be a thoughtful partner as we build tooling that supports digital execution
- You're comfortable with the idea that AI will progressively change how the work gets done, and you see that as an opportunity rather than a threat
- If you've built a custom GPT or Claude project, prototyped a Zapier or Clay automation, or just have a real point of view on AI's role in marketing — bring it
- Required: GA4, Google Tag Manager, SEMRush (or equivalent), Google Ads, Meta Ads, LinkedIn Ads, HubSpot, WordPress, Salesforce, Search Console
- Strongly preferred: Hands-on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.); Salesforce; experience working in or with a Snowflake/Omni-style data layer
- Bonus: You've built a forecasting model that drove a real budget decision, or an AI-powered workflow that meaningfully changed how you operated
What the job involves
- We're looking for a senior digital marketer who lives in the data — someone who can forecast paid media performance, read what the numbers are actually saying, and turn that into the right next move across paid media and granum.com
- You'll own the digital surface area for three brands (LMN, Greenius, and SingleOps). The work is meaningful, the budgets are real, and the impact is measurable. We need someone who's hands-on with the platforms, fluent with the reporting, and proactive enough to spot what's drifting before anyone else does
- This is a senior IC role on a fast-moving demand gen team. If you're the kind of digital marketer who builds their own forecast models, knows their ad platforms intuitively, and gets restless when they don't understand a trend in the data — keep reading
- You'll report to the Sr. Director of Demand Generation and partner closely with:
- Demand Gen Managers (DGMs) running new-logo and customer campaigns across LMN, Greenius, and SingleOps
- Content Marketing Manager on the joint SEO/AEO program — they own content, you own technical
- Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration
- AI Enablement as we build out tooling that supports digital execution
- Product Marketing on messaging and positioning designed to convert
- External partners who give you the leverage to operate at this scope
- Channel mix, budget allocation, and creative direction in close partnership with our DGMs
- Hands-on execution across Google, Meta, Bing, and LinkedIn
- Weekly forecasting against CAC and demos-booked targets per product
- Performance analysis, variance investigation, and channel-mix recommendations
- Lean on native AI in the ad platforms rather than rebuilding what they already do well — your value is the cross-brand, cross-channel calls those platforms can't make alone
- Build and maintain the forecasting models that drive paid media planning
- Weekly and monthly reporting on paid media, AEO/SEO, CRO, and website performance
- Variance analysis when actuals drift from forecast — you don't just flag it, you diagnose it
- Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them
- Translate performance data into clear recommendations for DGMs and marketing leadership
- Technical SEO and AEO end-to-end: Core Web Vitals, schema, redirects, site architecture
- Website page templates, UX, conversion paths, and platform decisions
- Joint program with Content Marketing — they own keyword strategy and topical authority; you own the technical foundation that lets it pay off
- The judgment call on whether something is a content problem or a technical one
- Run our CRO experiment program, facilitating controlled tests that help us learn, optimize, and move the needle on website and landing pages
- Design experiments, set hypotheses with input from DGMs, and call the winners
- Build the test backlog from your own performance reads, not just from requests
- LP template library across HubSpot and WordPress
- Routing rule for which platform a given campaign uses
- Self-serve enablement for DGMs running Tier 2/3 campaigns
- What you're accountable for:
- Paid media CAC. Hit CAC targets per product across all three brands. You'll surface variance, diagnose it, and make the calls on shifts
- Self-serve enablement health. The LP template library is current, both platforms are covered, and DGMs can ship Tier 2/3 LPs without queuing on you. If self-serve breaks, you're the bottleneck
- Secondary: technical AEO/SEO health (site performance, indexation), CRO test cadence and lift, and paid media demos-booked targets
Our take
Granum is the result of a merger between SingleOps and LMN, and delivers software for green industry players such as landscapers, tree and plant care providers, and irrigation services. It does this to help them streamline their workflows and optimise the experience of their customers.
Granum's software ecosystem offering is a comprehensive collection of business software, including CRM and invoicing, scheduling and job costing, reporting and analytics, and much more. Though it is not unique in delivering these features, its specialisation in serving green industry clients makes it a strong choice for businesses in that field, who may not find many industry-tailored options on the market.
With good funding at its back, the company has been expanding both its platform and its team. In 2022 it was ranked as the fastest-growing software company in the green industry for the second consecutive year on the Inc. 5000. With a string of acquisitions and new innovations, the company is on steady track to remain at the forefront of software for the green industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$74m
GROWTH EQUITY VC
Apr 2020
$6m
SERIES B
Total funding: $82.6m
Company benefits
- Great insurance (health, dental, and vision)
- Unlimited vacation policy
- Remote work environment
- Sabbatical benefit
- Company-Paid Health Insurance
Company HQ
Sandy Springs, GA
Leadership
Mark Sedgley
(CEO)They are also the CEO of LMN. Previously the CEO of Traxero and CRO of Personify Corp. They also spent over 16 years at MemberClicks, joining as a Director of Customer Experience before becoming a VP of Sales & Business Development and then the President and CEO.
Sean McCormick
(Co-Founder & Board Member)Also a Board Member at LMN. Previously Co-Founder & CEO at ViralPrints.com
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