Senior Manager of Field Marketing, Fingerprint

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
• 5+ years of experience in field marketing, event marketing, or demand generation, ideally within the SaaS or technology industry
• Demonstrated success in designing and executing B2B field marketing programs that drive pipeline and revenue growth
• Strong understanding of Account-Based Marketing (ABM) strategies
• Process-oriented with exceptional project management skills, particularly in managing post-event processes
• A creative and adaptable mindset with the ability to develop strategies and solutions from scratch
• Experience working in a fast-paced or high-growth environment
• Willingness to travel frequently, including 1–2 international trips per year

Desirable

• As the Senior Manager of Field Marketing, you will be responsible for shaping and executing a comprehensive global marketing strategy to engage prospects, nurture relationships, and generate demand
• You will own the end-to-end process for field marketing initiatives, balancing strategic oversight with hands-on execution
• Partnering closely with Sales, Demand Generation, and external collaborators, you’ll create dynamic, data-driven campaigns and events aligned with company goals
• This role offers the opportunity to rebuild and redefine the field marketing function with creativity, resourcefulness, and innovation
• Develop and implement a comprehensive field events strategy, including trade shows, conferences, webinars, executive dinners, regional workshops, and creative activations
• Lead all aspects of event planning, including budgeting, logistics, and follow-up, ensuring seamless execution and alignment with company objectives
• Embrace creativity to deliver unique, engaging experiences that resonate with diverse audiences
• Design and manage localized, culturally relevant marketing campaigns tailored to specific regions and audiences, in alignment with broader marketing and sales strategies
• Collaborate on the creation of event swag and other creative marketing materials that amplify brand recognition and engagement
• Partner with Sales leadership to identify target accounts, develop joint strategies, and ensure alignment on priorities and goals
• Work closely with the Demand Generation team to build on existing initiatives, creating a smooth transition and further refining strategy
• Implement and optimize processes for post-event lead management, reporting, and follow-ups to maximize pipeline and revenue impact
• Use data-driven insights to refine strategies and demonstrate ROI
• Collaborate with channel and technology partners to co-market solutions, organize joint events, and leverage partner networks to amplify impact
• Budget and Resource Management:
• Manage the field marketing budget, ensuring efficient allocation of resources and optimal ROI for campaigns and events
• Partner with Product Marketing and Content teams to develop and customize marketing materials that resonate with regional audiences