Marketing Operations Manager, Articulate
$112-168.4k
+Bonus
Mid and Senior level
Remote in US
SaaS training and development platform
Be an early applicant
SaaS training and development platform
201-500 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Be an early applicant
$112-168.4k
+Bonus
Mid and Senior level
Remote in US
201-500 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Company mission
To empower people to live better lives.
Role
Who you are
- We are seeking a technically savvy and data-driven Marketing Operations Manager to join the Go-to-Market Effectiveness organization
- The ideal candidate embodies a growth mindset, constantly seeking opportunities to enhance both personal and professional skills
- They are a technical problem solver, adept at identifying challenges and implementing scalable solutions, while maintaining a sharp attention to detail and follow-through on every task
- With excellent communication skills and an analytical mindset, they prioritize tasks effectively, adapt under pressure, and collaborate seamlessly in dynamic, fast-paced environments to drive results. If that sounds like you, we want to hear from you!
What the job involves
- You will be a key member of the Marketing Operations team and an enabler of go-to-market initiatives. The role will drive overall team-level efficiency, execute technical work within the martech stack, and report to the Senior Manager, Marketing Operations
- Manage the administration, configuration, optimization, and database health of our marketing automation platform and other top-of-funnel martech tools
- Oversee the relationships with marketing technology vendors to ensure smooth execution of projects and alignment with business goals
- Partner with Revenue Operations, Sales Development, and Marketing on the lead management process and execution
- Track, test, analyze, and report insights about database performance to stakeholders to inform emerging strategies and optimize programs
- Perform database maintenance tasks to improve data quality, integrity, and hygiene
- Manage and implement integrations between systems and martech platforms to evolve the breadth of data that syncs and unlocks marketing performance insights
- Create and maintain technical documentation for marketing processes, ensuring clarity and accuracy for cross-functional teams and stakeholders
- Identify opportunities proactively to optimize workflows, streamline processes, and leverage automation to increase efficiency in Marketing Operations, Marketing, Customer Success and Sales productivity
- Collaborate with the Lifecycle Marketing team to build and optimize marketing automation programs that advance the customer journey from prospect generation, conversion, retention, and expansion
- Collaborate extensively with Go-to-Market and Marketing departments on campaign strategy, creative, targeting, optimization, execution and reporting
- Partner with key stakeholders across the organization to develop and manage the martech roadmap, gaining buy-in and communicating out requirements to support the business
- Apply best-in-class expertise when collaborating with leadership to determine the scope and prioritization of martech platform initiatives and communicate proactively with peers and leadership on plans, progress, and challenges
- Act as a primary and strategic liaison with IT to consolidate and prioritize requests originating from Marketing
- Troubleshoot and QA data issues, campaigns, workflows, and other key Marketing Operations functions
- Manage internal support requestsand training related to the martech platforms while cultivating a positive support experience
- Mentor and serve as a technical resource for junior team members, ensuring collective success
- Own end-to-end MAP program and CRM campaign setup, including the CMS lead forms, routing, and scoring
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion (the largest Series A round in US history). Since its launch, it has grown significantly: Articulate now serves 120,000 organizations and around 130M learners customers across 172 countries, including every single one of the Fortune 100.
The company has used this major funding round to expand aggressively, expecting 10x growth over the next few years. Articulate is already the most dominant player by far in course authoring apps, and it has capitalized on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote - We're 100% remote—and always have been. We'll help set up your home office with awesome equipment and technology.
- We support our employees' well-being, however they define “well-being”. We offer $100 a month toward items and services that support emotional, physical, environmental, social, financial, intellectual, and spiritual well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company values
- We are all human
- We are all connected
- We are all works-in-progress
- We are responsible for ourselves and accountable to one another
- We are focused on results and strive to make a positive impact in the world
- We are called to create an equitable, sustainable, and empowering workplace
Company HQ
NoMad, New York, NY
Articles
Leadership
Adam Schwartz
(Executive Chairman)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe, a $1.75 billion learning and education organization founded by Michael Milken and Larry Ellison.
Lucy Suros
(CEO, not founder)Has served as CEO since 2021. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
Diversity, Equity & Inclusion at Articulate
- We're committed to hiring people with minoritized identities and supporting these employees at every level in the organization. We employ inclusive hiring strategies, coach managers on inclusion, and regularly audit salaries and development opportunities to ensure equity company-wide
- We're creating thriving spaces and positive experiences for all employees. Our employee resource groups (ERGs) create a sense of belonging, cultivate relationships, and build support structures between people with similar backgrounds and experiences. We incorporate DIBs programming into our annual company retreat and sponsor professional development organizations focused on marginalized communities
- We're continuously expanding our capacity to support each other across various identities. We offer training and coaching to help our team understand how to build and participate in an inclusive culture—at work and throughout their lives. For example, every Articulate employee participates in "Look Deeper: Race" training, which includes discussions on how we collectively build a diverse culture of equity, inclusion, and belonging amongst our Articulate and Rise.com teams. We also regularly hold virtual lunch and learns, have virtual guest speakers, and offer educational e-learning courses on celebrations and histories of various cultures
- We work to provide employees with clear guidance and institute company-wide practices that support our diversity and inclusion efforts. Our DIBs committee is composed of a rotating group of Articulate employees (including executives) who foster a culture where employees feel empowered, accepted, respected, valued, and safe in all our differences. The committee explores ways we can improve practices related to DIBs and develops strategies for strengthening the hiring, support, and retention of underrepresented employees
- We measure how we are doing meeting our diversity and inclusion goals through an annual engagement survey. The DIBs committee analyzes results, highlights themes, and makes recommendations for improvement
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