CRM Manager, Avant Arte

• This is an exciting opportunity for an individual who thrives on both the technical and creative aspects of CRM, with a strong understanding of customer engagement, analytics, and campaign execution
• Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release
• Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns
• Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights
• Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns
• Excellent communication and collaboration skills, effective at working with cross-functional teams
• Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously

Desirable

• Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions. A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase
• With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connects collectors with artwork they love, and introduces them to artists they’re yet to discover
• The CRM Manager will be responsible for executing and optimising Avant Arte’s email campaigns, in close collaboration with Collector Experience. In addition, the CRM Manager will be responsible for the overall health of Avant Arte’s mailing list, and will take ownership of the testing plan. This role is integral to Avant Arte’s marketing strategy, blending systematic CRM processes with creative strategies tailored to specific artist campaigns
• Work alongside Collector Experience to develop and execute comprehensive email marketing plans for each release, aiming to maximise sales and engagement
• Develop structured methods for segmenting and targeting relevant audiences for each release
• Set benchmarks and measurable goals for email marketing performance; monitor and analyse data to identify patterns and opportunities for improvement
• Own the management of email templates and assets, acting as brand guardian for email design
• Spearhead initiatives that contribute to the health of Avant Arte’s mailing list and its ability to sustainably drive sales
• Own and evolve the overall email frequency strategy – striking the right balance between driving revenue and maintaining high engagement
• Design and run structured experiments to test and optimise email frequency and segmentation tactics
• Monitor unsubscribe rates and engagement metrics closely; develop strategies to minimise churn
• Own the overall testing plan, planning and documenting tests across our calendar of releases, as well as our onboarding process for collectors
• Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results
• Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation
• Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches
• Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards
• Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign