Product Marketing Manager, Rentman
CA$85-100k
+ Annual performance bonus
More information about location
Event & media production management
Open for applications
Event & media production management
21-100 employees
Open for applications
CA$85-100k
+ Annual performance bonus
More information about location
21-100 employees
Company mission
To make work for event service providers easier and more productive.
Role
Who you are
- 3–5 years of experience in product marketing within B2B SaaS
- Strong command of English, both written and spoken
- Highly organized, analytical, and goal-driven
What the job involves
- As a Product Marketing Manager, you’ll play a key role in shaping the messaging, positioning, and user adoption of new features, driving demand and revenue for Rentman’s products in key markets
- In this role, your work will center around customer interviews, competitor research, and close collaboration with product teams to assess the impact of product updates
- You’ll turn these insights into content that speaks directly to end users, while providing commercial teams with targeted market insights and sales enablement tools
- As part of the Product Marketing & Retention team, positioned centrally within Rentman’s product, customer experience, sales, and marketing departments, you’ll work alongside a Lifecycle Marketer and report to the Product Marketing & Retention Team Lead
- Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries
- Identify the user value of new features, craft impactful messaging, and launch initiatives to boost feature awareness and user adoption
- Keep all product documentation—internal and external—up-to-date, with clear value propositions that align with brand standards
- Create and maintain competitive battle cards and other sales materials to improve win rates in top-priority markets
Application process
- The more we get to know you and why you applied for this job, the better your chances
- The first interview is an introductory chat with our recruitment team to see if there is a potential match
- If we both agree this is the case, you will meet or Product Marketing Team Lead
- Next, you’ll have a chance to showcase your skills in an assessment
- After the assessment, a third interview will follow with colleagues from the team you will join so you can get a great feel for the culture and values of Rentman
Our take
Events are a major part of any industry, and require a lot of logistics and organisation. Rentman has capitalised on the necessity and difficulty of events by building a software platform that supports the events and media production industry in managing their people and equipment.
Event management and production teams can use Rentmans cloud-based software to manage gear and crew, all from one central base of operations, with features including scheduling, invoicing, reporting and tracking. Thus, the many moving parts of an event are centralised and streamlined - whether for a corporate live streaming broadcast or a wedding.
Rentman’s 250,000 strong user base has spread to over 100 countries, evidencing the company’s savvy and vital niche in the event software market. A spinout from Utrecht University, the company remained bootstrapped up until 2023 when it raised an impressive funding round that will allow it to grow through acquisitions and develop more products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$21.1m
GROWTH EQUITY VC
Total funding: $21.1m
Company benefits
- Work with an ambitious, young and inclusive international team
- A “13th month” annual performance bonus based on company results
- 25 days of paid vacation
- Hybrid WFH policy & work from anywhere 4 weeks a year
- Annual training budget
- Fun team activities
- A Pension plan with a monthly contribution from us as your employer
- Group health benefits through ManuLife
- After 5 years employment you get a paid sabbatical of 4 weeks
- An amazing open and light office at the centre of Toronto
Company values
- Sky's the limit - Innovation is key. Rentman was born from the belief that "if the ideal solution doesn't exist; build it", and we continuously look for ways to improve, whether at a product level or internally
- Come as you are - We believe it takes people with different ideas, strengths, interests, and backgrounds to make a company grow. We encourage healthy debate and differences of opinion
- Own it - Do what you believe is right and own it fully. Taking initiatives and holding ourselves accountable is central to our work ethics
- Say it like it is - Rentman supports a trust-fueled environment where we are honest, open and fair. People rely on us to keep and stick to our word, and we proudly do so
- Healthy work/life balance - While we hustle hard while we're at work, we also want you to have room for family, friends, and, of course, for yourself. Happier you, happier us
- Commitment - We’re in it for the long haul. We invest in relationships, supporting both customers and our coworkers – so they want to stick around
Company HQ
Nobelstraat, Utrecht, Netherlands
Articles
Leadership
Roy van den Broek
(CEO)Previously Sound Engineer at RvdB Geluidstechniek, and Backend Developer at Softmedia Interactive.
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