Director of Field and Events Marketing, Later

• 10+ years of progressive B2B marketing experience with at least 5 years specializing in field marketing leadership
• Bachelor's degree in Marketing, Business, or related field
• Proven track record developing and leading field marketing strategies that drive significant pipeline and revenue
• Experience building and leading high-performing marketing teams, including hiring, developing, and mentoring staff
• Strategic thinker with the ability to connect field marketing initiatives to broader business objectives
• Demonstrated success managing seven-figure marketing budgets with strong ROI accountability
• Experience marketing to enterprise B2C brands and agencies, preferably in SaaS, MarTech, or related industries
• Executive presence and exceptional communication skills, with ability to influence senior leadership
• Deep understanding of enterprise sales cycles, ABM strategies, and integrated marketing approaches
• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
• You share insights to help the team stay ahead and make informed decisions
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration

Desirable

• As Director of Field & Events Marketing at Later, you'll lead the strategic vision and execution of our global field marketing initiatives to elevate Later's position in the enterprise social media and influencer marketing space
• Leading a growing field and events team, you'll develop comprehensive programs and high-impact experiences that engage C-suite and senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies
• This pivotal leadership role will define how Later's brand comes to life through strategic field programs, industry events, executive engagement, and owned experiences—directly driving brand reputation, market positioning, and significant pipeline contribution
• Reporting to the VP of Corporate Marketing, you'll serve as a key marketing leader shaping Later's go-to-market strategy and customer experience across all touchpoints
• Strategic Leadership:
• Define and execute Later's comprehensive North American field marketing strategy and annual roadmap
• Develop strategic approaches to penetrate key markets and verticals aligned with corporate objectives
• Establish metrics frameworks that tie field marketing initiatives to pipeline, revenue, and customer engagement
• Own strategic planning and resource allocation for maximum market impact and ROI
• Translate business objectives into innovative field marketing programs that differentiate Later in the market
• Program Development & Innovation:
• Design signature event programs and experiences that establish Later as a thought leader
• Create executive engagement programs targeting CMOs and senior marketing leaders
• Develop a portfolio of field marketing programs across different formats, channels, and buyer journey stages
• Innovate new approaches to field marketing that blend digital, experiential, and in-person engagement
• Establish Later's presence at tier-one industry events with strategic sponsorships and brand activations
• Team Leadership & Development:
• Build, lead, and mentor a high-performing field and events marketing team
• Set clear expectations, provide coaching, and create growth opportunities for team members
• Establish team structure, roles, and responsibilities to scale field marketing operations
• Cultivate a culture of excellence, creativity, and continuous improvement within the team
• Collaborate with executive leadership to align field marketing with company-wide initiatives
• Budget & Resource Management:
• Develop and manage multi-regional, seven-figure field marketing budgets
• Allocate resources strategically across programs, regions, and initiatives
• Establish vendor and agency partnerships to extend team capabilities
• Implement processes for efficient budget tracking, forecasting, and optimization
• Drive maximum business impact from field marketing investments
• Cross-Functional Alignment:
• Partner with Sales leadership to ensure field marketing programs support revenue objectives
• Collaborate with Product Marketing on messaging, positioning, and product launch strategies
• Work with Demand Generation to create integrated campaigns that maximize field marketing impact
• Align with Customer Marketing on retention and expansion strategies through field programs
• Serve as a key strategic partner to the broader marketing leadership team
• Measurement & Optimization:
• Establish sophisticated attribution models for field marketing's contribution to pipeline and revenue
• Implement robust analytics frameworks to measure program effectiveness and ROI
• Use data-driven insights to continuously optimize program performance
• Deliver regular reporting and analysis to executive leadership
• Translate performance metrics into strategic recommendations for future investments