Marketing Intern, Razer
Influencer & Product Seeding, Summer
$3,300.00 - $5,200.00 Monthly
Office located in Irvine, CA
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$3,300.00 - $5,200.00 Monthly
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- Currently pursuing a degree in Marketing, Communications, Influencer Marketing, Marketing Content Development, Business, Video Game development or a related field
- Strong organizational and project management skills
- Passion for influencer marketing, social media, and brand partnerships
- Ability to work independently and in a team-oriented environment
- Familiarity with influencer marketing platforms and analytics tools is a plus
What the job involves
- RAZER, the world’s leading lifestyle brand for gamers, is seeking a college student for a full-time, 3-month, in-office summer internship from the end of May to August as a Marketing Intern with the Razer USA Marketing team
- As a Marketing Intern, you will play a key role in supporting product seeding initiatives to engage influencers and key opinion leaders (KOLs)
- This hands-on opportunity will allow you to contribute to Razer’s influencer marketing strategy, build industry connections, and gain valuable experience in gaming and tech marketing
- Assist in managing product seeding programs to influencers, ensuring seeding target goals are met or exceeded
- Coordinate influencer outreach, engagement tracking, and reporting to optimize marketing efforts
- Support global and US-based teams in influencer marketing coordination to ensure transparency and alignment
- Help monitor and analyze influencer performance metrics to refine strategy and maximize ROI
- Collaborate with internal teams to explore new paid influencer opportunities and partnerships
- What You Will Learn:
- How to execute and manage influencer marketing campaigns, from outreach to performance tracking
- Strategies for engaging with influencers and KOLs to amplify brand presence
- The impact of data-driven decision-making in influencer marketing
- Best practices in social media engagement, brand partnerships, and content strategy
- Insights into the gaming and technology industry from a marketing perspective
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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