Senior Lifecycle Marketing Manager, Thesis
$100-145k
+ Equity
Personalized brain supplements
Be an early applicant
Personalized brain supplements
21-100 employees
Be an early applicant
$100-145k
+ Equity
21-100 employees
Company mission
To promote mental health and wellness for everyone.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- 2+ years of experience in lifecycle or email marketing, preferably in a DTC or subscription-based company
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Proficiency in marketing automation platforms (e.g., Klaviyo, Iterable, Braze) and CRM systems
- Experience with A/B testing and campaign optimization
- Excellent communication and collaboration skills
- Detail-oriented with strong project management abilities
- Passion for health, wellness, and cognitive enhancement is a plus
What the job involves
- We are seeking a data-driven and strategic Lifecycle Marketing, Senior Manager to help us optimize our customer journey and drive growth
- In this role, you will be responsible for analyzing customer data, developing insights, and executing marketing strategies that enhance customer engagement, retention, and lifetime value
- Analyze customer data to identify trends, behaviors, and opportunities for improving the customer lifecycle
- Develop and execute lifecycle marketing campaigns, including email and SMS, to engage and retain customers
- Create and maintain customer segmentation and targeting strategies to personalize marketing efforts
- Collaborate with the customer experience, product, and creative teams to develop compelling and relevant messaging strategies
- Monitor and report on the performance of lifecycle marketing campaigns, providing actionable insights and recommendations for optimization
- Conduct A/B testing to continuously improve campaign effectiveness
- Utilize marketing automation tools to streamline and enhance lifecycle marketing efforts
- Stay up-to-date with industry trends and best practices to ensure our strategies are cutting-edge
Our take
Thesis is a company that provides personalized supplements to support and improve brain function. As the first company to take a tailored approach to the field of nootropics, the company's approach stands out among other brain supplement providers, and it makes it one to watch moving forward.
Using Thesis is fairly easy too. Customers take a short quiz that includes their goals and insights into their brain chemistry, then receive a starter kit of four sample blends. Then, dependent on their experience, they can further tailor their package with help from a wellness coach and nootropics experts.
Thesis' products are all formulated with proven active ingredients, and have been well-received so far, boasting a host of positive reviews. With good funding secured, the company is moving ahead with key hires and expand out its product selection, as well as invest in more clinical trials.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$8.4m
SERIES A
Oct 2022
$5.1m
SEED
Total funding: $13.7m
Company benefits
- 🩺 Health, dental, and vision plans with HSA, FSA and pre-tax commuter benefits for parking and transit
- 📈 401k to help you plan for the future
- 🏖 Unlimited PTO and hybrid work schedule because we respect the need for work/life harmony
- 🏋️ $100 monthly wellness stipend for your well-being (e.g., massage, cryotherapy, psychedelic therapy, etc.)
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park
Company HQ
Flatiron District, New York, NY
Leadership
Dan Freed
(Co-Founder)Former Head of Operations at Hickory. Prior to this, they worked as a chef for a number of years.
Salary benchmarks
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