Associate Director of Strategy, Influencer
Platform
$120-140k
Senior and Expert level
New York
Influencer marketing platform
Open for applications
Influencer marketing platform
1001+ employees
B2BMarketingDigital MediaSocial Media
Open for applications
$120-140k
Senior and Expert level
New York
1001+ employees
B2BMarketingDigital MediaSocial Media
Company mission
To shape the future of marketing by humanizing brands.
Role
Who you are
- The ideal candidate understands social platforms not just as distribution channels but as ecosystems with their own cultural language, ad products, and creative formats
- Minimum of 7-9 years experience in a strategy, communications, or creative role, ideally with direct platform or media partnership experience
- Experience working directly with or within a social platform's brand partnerships, marketing, or agency partnerships team
- A digital native with deep fluency across Meta, TikTok, YouTube, Snap, Pinterest, and Twitch as both content and media ecosystems
- Experience building and presenting strategic frameworks and decks for high-stakes proposals
- Strong understanding of platform ad products, formats, and measurement capabilities
- Demonstrated ability to translate platform capabilities into brand-relevant strategic narratives
- Solid communication, organizational, and time-management skills
- Comfortable communicating with senior stakeholders both internally and externally, including platform partners
- Ability to manage competing priorities across multiple platform relationships simultaneously
- High energy and results focused, with both short-term execution and long-term partnership building in mind
- Collaborative spirit, able to work across many functions and build rapport quickly
What the job involves
- We are seeking an Associate Director of Strategy, Platforms to act as the strategic and creative connective tissue between Influencer and our global social badge partners, including TikTok, YouTube, Pinterest, Snap, Meta, and Twitch
- This role sits at the intersection of platform partnership and strategic thinking, working directly alongside platform brand partnership teams to bring unified strategy to life for their proposals, media offerings, and brand initiatives
- You'll act as an embedded strategic resource, helping platforms package their offerings with a sharper, more complete point of view, whether or not creators are part of the equation. This is a hybrid role that requires equal fluency in platform mechanics, communications strategy, and creative ideation
- Build deep, trusted relationships with the world's leading social platforms, becoming an embedded strategic extension of their brand partnerships teams
- Shape how major platforms show up to brands, developing the strategic and creative thinking behind high-stakes media proposals
- Front row seat to an accelerating creator marketing agency
- Developed a full understanding of Influencer's offerings and capabilities built for our social platform partners
- Built strong working relationships with platform brand partnership teams across core platforms
- Contributed strategic and creative thinking to live platform media proposals and partner pitches
- Established a clear point of view on how Influencer adds strategic value within platform-led offerings, with or without creator integration
- Become a trusted internal resource for platform-specific best practices, ad products, and emerging formats
- Serve as the primary strategic liaison between Influencer and social badge partner brand teams, working hand in hand with their partnership leads on proposals and pitches
- Develop unified strategic narratives and creative frameworks for platform-led media proposals, translating platform capabilities into compelling, brand-ready ideas
- Provide a strategic communications and creative layer within platform offerings, ensuring proposals are grounded in cultural insight and audience understanding, not just media mechanics
- Partner with internal Creative Strategy, Paid Media, and Insights teams to bring platform-specific thinking into broader agency capabilities
- Stay ahead of new platform products, ad formats, and feature launches, translating them into actionable strategic opportunities
- Lead and contribute to platform-specific RFP responses and proactive pitch decks, often under tight client timelines
- Build and maintain strong working relationships with platform partnership, marketing, and sales teams across multiple regions
- Present strategic concepts and frameworks confidently to senior platform and client stakeholders
- Represent Influencer at platform partner meetings, planning sessions, and key industry events
- Maintain a deep understanding of how brands activate across social platforms and how that informs platform-led media strategy
- Reporting of the role: SVP, Global Creative Strategy
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify. With the growing shift towards influencer marketing, the company is poised to capitalize on this trend and extend its global reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company HQ
Soho, London, UK
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
Salary benchmarks
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