B2B Field Marketing Manager, Canva
Plus equity
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
Plus equity
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You have 7+ years of hands-on experience in B2B SaaS organizations with a focus on sales-led go-to-market strategies
- You are experienced with marketing tools like Splash, Salesforce, and BI reporting tools, with Canva experience being a plus
- You have successfully managed field marketing programs and built strong relationships with enterprise sales teams
- You excel in project management, time management, and execution, with strong organizational skills and the ability to anticipate sales needs
- You are skilled in managing budgets, optimizing investments, and reporting on results to stakeholders
- You’ve worked cross-functionally to execute integrated campaigns and field marketing strategies across multiple markets
- You thrive in fast-changing environments and are driven to execute and deliver impact on all projects
What the job involves
- As a Field Marketing Lead, B2B, North America, you will be responsible for developing and executing strategic marketing initiatives for that drive pipeline, accelerate sales, and increase brand awareness for Canva’s B2B/enterprise division for the Americas region
- This role requires a seasoned marketer with a deep understanding of B2B SaaS who can coach a team, collaborate across departments, and build strong relationships with internal teams, sales teams, and partners
- Develop and execute field marketing strategies that align with company goals and drive demand generation in lockstep with Regional Sales leadership
- Analyze local market trends, customer insights, and competitive landscape to inform regional marketing plans
- Define the Field Marketing strategy and calendar for the Americas region
- Plan and manage regional marketing campaigns, including events, webinars, executive experiences, and regional account-based marketing (ABM) initiatives, in collaboration with the central marketing team
- Optimize marketing campaigns based on performance data to ensure high ROI and continuous improvement
- Ensure consistency in Canva’s enterprise messaging, positioning, and branding across all regional activities
- Lead the research, planning, and execution of regional events, assisting the global experiential team in executing trade shows and conferences to generate leads and build relationships with key prospects
- Oversee event logistics, from budgeting and vendor management to post-event analysis and follow-up
- Work with the global Experiential team to execute event branding and creative activations
- Collaborate with the Partner and Alliances organization on strategic sponsorships and go-to-market execution plans at partner events
- Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals
- Use data-driven insights to continuously refine and optimize regional marketing strategies
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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