Social Media Manager, Ahrefs

• If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here
• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight

Desirable

• We're looking for a Brand Social Media Specialist who lives and breathes social platforms
• This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels
• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and
• Humorous to insightful and straightforward
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly
• What Success Looks Like:
• In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels
• Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality
• You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalise on relevant trends will be evident
• In 1 year: Our social media presence will be a significant and growing channel for brand awareness and lead generation
• You'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives
• You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing our brand boundaries
• You'll have the autonomy to make smart decisions and truly own our social media voice, directly shaping how millions of marketers and businesses perceive our brand