Music Growth Manager, Duetti
$70-100k
Music financing platform
Open for applications
Music financing platform
21-100 employees
Open for applications
$70-100k
21-100 employees
Company mission
To democratise the music business by enabling artists to monetise their music catalogs on their own terms.
Role
Who you are
- At least 2 years of experience in a growth marketing or data-driven marketing role; other experience of management consulting or similar will also be considered
- Experience building and executing paid media campaigns are preferred
- Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music
- Experience creating content and building paid and organic audiences are a plus
- Experience with content creation or building online audiences is a plus
- Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment
- Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers
What the job involves
- As Music Growth Manager, you are responsible for hands-on execution of innovative strategies to improve the performance of Duetti’s catalog on platforms such as Spotify, YouTube, Apple Music, and TikTok
- Strategies will be informed by your experience researching, designing, and executing sophisticated marketing programs and creating growth loops
- You will concentrate on deploying scalable and adaptive strategies for the dynamic music market
- You will explore, execute, and measure a wide variety of approaches while contributing to Duetti’s ongoing programs including remix creation, playlisting, data-driven consumer marketing and algorithmic optimization
- You will also be responsible for creating new tactics and building frameworks to bring programs to scale
- You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources
- Develop an extensive understanding of single-track marketing practices while adapting those to the specific attributes of tracks owned or are of interest to Duetti
- Lead the brainstorming, execution, monitoring and adaptations of various music growth strategies by deploying various internal and external resources
- Collaborate with our broader team (including our co-founders and the Platform team, as well as various external partners) in thinking through the appropriate data sources, analytical models and tracking and forecasting tools in order to identify, execute and monitor music growth strategies for our catalog
- Design and measure experiments on the fly
Our take
The independent music market has been on a steady rise for several years now, but it can still be incredibly difficult for indie artists to monetise their work. Step in Duetti, a company supplying a way for smaller artists to sell their catalogues, individual tracks, or even parts of tracks - an opportunity traditionally reserved for A-list artists.
The idea behind the platform is simple, with Duetti supplying cash payment in return for as many masters as an artist would like to sell. Already serving upwards of 250 artists, and with $200 million awarded in early 2026, it plans to develop its tech infrastructure, market presence and services.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Jan 2026
$50m
SERIES C
Oct 2024
$34m
EARLY VC
Total funding: $138m
Company HQ
Civic Center, New York, NY
Leadership
Lior Tibon
(Co-Founder & CEO)Worked at TIDAL for 7 years, ultimately as COO. Prior to this, was an Associate at Deutsche Bank.
Christopher Nolte
(Co-Founder & COO)Worked in Content Acquisition and Business Development for Apple Music at Apple. Also worked at TIDAL for 2 years, and co-founded Darman Labs in 2016.
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