Senior Product Manager, Tatari
Buying and Execution
$165-200k
+ Equity compensation
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
$165-200k
+ Equity compensation
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 5+ years of relevant product management experience in direct, programmatic or digital advertising
- Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors, including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action
- Customer-needs obsessed, black-belt user story and solution creation, passionate about solving customer problems
- Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
- Passionate about tools and automation, but practical about getting things done
- It’s a huge plus if you have any of: Adtech and strong programmatic / DSP background; an understanding of advertising media operations; zero-to-one experience building innovative products from scratch; helped a past company evolve home-grown legacy systems into more modern and effective infrastructures
What the job involves
- In this role, you will work cross-functionally to solve unique problems in programmatic and direct TV advertising, defining and owning a roadmap within the Tatari self-serve platform in the areas of campaign management and campaign execution
- Your ability to deeply understand and advocate for the needs of our marketer users – from SMB to Enterprise – and how to prioritize our engineering efforts to meet those needs will determine success in this role
- You will be responsible for owning the user experience, rules for setting up and optimizing TV ad campaigns, and integration between our own Media Buying technologies and third parties, such as DSPs & DMPs
- You will build out prototypes and products and evaluate how best to automate the entire TV campaign workflow for a true self-serve user experience
- You will also collaborate closely with other product managers, engineering teams, media buyers, and marketing to move rapid solutions onto our longer term product roadmap
- Deeply understand programmatic and/or direct TV buying and performance measurement
- Synthesize compelling product features for automated and differentiated TV buying capabilities, such as retargeting. Balance between what is possible today, and what we should plan for tomorrow
- Define new solutions and manage a rapid development product lifecycle to deliver those solutions. Work with related engineering teams to translate specific requirements into generalized product roadmap features
- Help define the company’s product roadmap, both short and long term. Fully owning the roadmap and strategy for your team. Translate the company vision into specific product solutions
- Collaborate with various stakeholders within the company—Tatari’s buying capabilities are closely related to other departments, including media buying and media operations
- Manage the entire product life cycle from ideation to prototyping, testing, design, and launch
- Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
Salary benchmarks
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