Coordinator of Demand Generation, Compass

$62.4-75k

The pay range for this position is a base pay of $30–$36 hourly

Salesforce

Hubspot

Power BI

Flow

Groove

Outreach

ChatGPT

Junior and Mid level

Boston

5 days a week in office

Real estate technology platform

Open for applications

Real estate technology platform

1001+ employees

B2CPropertyMarketplaceRentingReal Estate

Open for applications

$62.4-75k

The pay range for this position is a base pay of $30–$36 hourly

Salesforce

Hubspot

Power BI

Flow

Groove

Outreach

ChatGPT

Junior and Mid level

Boston

5 days a week in office

1001+ employees

B2CPropertyMarketplaceRentingReal Estate

Company mission

To help everyone find their place in the world.

Job

Company

Role

Who you are

The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks
2-3 years of professional experience post-graduation in demand generation, marketing operations, or B2B sales support
Salesforce, HubSpot, or Groove experience strongly preferred
Excellent communication, organizational, and project management skills
Highly responsive and comfortable in a fast-paced, cross-functional environment
Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
Strong analytical instincts; able to monitor patterns in lead flow and performance

What the job involves

The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads
This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind
Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
Manually verify agent GCI and market eligibility using Power BI (AIC)
Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
Build, QA, and deploy Groove sequences for post-campaign outreach
Coordinate with Sales team to ensure timely handoff of hot leads
Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
Identify gaps in handoff or CRM management and recommend improvements

Our take

Compass uses an AI-driven platform to smooth out and speed up the process of buying, selling, or renting property. It functions much like a traditional broker, but employs tech to reduce the time, uncertainty, cost and friction of transactions for buyers, sellers & agents.

It's disrupting a sector so far largely averse to tech innovation, allowing users to close deals in less time than the industry average of 30-45 days. Compass is now the largest independent real estate brokerage in the USA, with over 29,000 agents nationwide.

Despite being a leading residential brokerage and competing well, Compass has remained unprofitable. While the company is replanning its cost structure to be profitable over the next year, it announced its third round of payoffs in early January 2023. Its profit-generating plans include expanding into mortgages, escrow & title services.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

15% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (last 2 of 9 rounds)

Jul 2019

$370m

SERIES G

Sep 2018

$400m

SERIES F

Total funding: $1.5bn

Company benefits

Flexible Working
Work From Home Opportunities
Paid Vacation, Holidays, Sick Time
Paid Parental, Marriage, and Recharge Leave
Medical, Tele-Health, Dental and Vision Benefits
401(k) Plan
Flexible Spending Accounts (FSAs)
Commuter Program
Life and disability insurance
Maven (a support system for new parents)
Carrot (fertility benefits)
UrbanSitter (caregiver referral network)
Employee Assistance Program
Pet Insurance

Company HQ

Midtown Manhattan, New York, NY

Leadership

Robert Reffkin

(CEO)

After 2 years at McKinsey, Robert worked as a Lazard Associate and White House Fellow. They joined Goldman Sachs in 2006, where they worked as VP of Principal Investment before leaving in 2012 to found Compass. Alongside this, Robert ran 50 marathons in 50 states to raise $1 million dollars for for youth education and enrichment programs.

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