Carl Friedrik is a minimalist, niche brand within the leather goods/accessories space. They want to turn people’s focus from the ordinary briefcase that they’ve been carrying for too long to consider something better-looking and longer-lasting.
Fashion accessories is a busy market space, so it will be important for Carl Friedrik to maintain its quality as it grows to maintain some edge. However, the company has seen success; most recently its products were featured on a popular business TV programme, cementing its desirability as a brand.
Carl Friedrik continuously invests in the development of new products in order to maintain its position in the market, with a strong focus on quality and minimalism to ensure it stays true to its brand. The company has also recently launched in the US, and plans to expand further.
Steph
Company Specialist at Welcome to the Jungle