Lifecycle Marketing Manager, Roku
Roku Smart Home
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- You should have hands-on experience building out omni-channel test and learn program based on audience segmentation and driving a consumer subscription lifecycle program
- Ideally, you will have a strong technical marketing background, relationship-building skills, and can analyze, interpret, and apply data
- You enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of providing insights from data
- You need to be able to interface with senior level executives but also manage the day-to-day details to move initiatives forward
- 5+ years of experience in consumer tech; agency and/or client-side
- Strong experience with email, SMS and push marketing strategy, analytics, and automation
- Experience with developing lifecycle communications for consumer subscriptions
- Experience with marketing automation tools such as Braze, Marketo or HubSpot
- Experience with A/B testing and experimentation
- Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
- Strong track record of developing omni-channel marketing testing strategies
- Strong ability to translate marketing strategy into technical requirements
- Strong ability to pull and analyze data, draw accurate conclusions, and adjust strategy
- Excellent communication and interpersonal skills, both written and oral
- Strong acumen in Excel, PowerPoint, and program/project management tools (ex: Airtable, Asana) and experience with data visualization tools (Looker)
- Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
What the job involves
- The Growth Marketing Team supports the TV, Players and Smart Home product lines. The team is focused on increasing our household adoption base across our product lines
- In this role as Lifecycle Marketing Manager, Roku Smart Home, you will be the growth marketer for our Roku Smart Home product line
- You will align with marketing, business and products leads to drive the development and communication of a holistic subscription lifecycle marketing plan, as well as the quarterly reporting/measurement program and test & learn plan
- In addition, you will partner with our Analytics and MarTech teams in the development and execution of reporting and technical enhancement roadmap to support their efforts
- This role is highly collaborative, cross functional, and requires a strong understanding of email, data, analytics, and marketing automation
- Partner closely with marketing strategy, business, product, and analytics leads to develop objectives, goals, KPIs, and measure/track subscription lifecycle campaigns and tactics
- Develop, plan, launch, analyze and optimize subscription lifecycle marketing campaigns and programs across multiple channels (e.g., email, in-app messages and notifications) to meet the established goals & KPIs
- Manage and drive campaigns and programs across the cross-functional team and manage cross-team communications, including via regular campaign and program reviews
- Develop holistic email marketing campaigns and automations for Smart Home business
- Be the center of excellence for email communications within Roku’s Device Marketing organization and know best practices across subject lines, layout, testing and operations
- Partner with Marketing Operations to build and maintain a marketing automations calendar
- Partner with MarTech to build and prioritize a development roadmap based on needs of subscription lifecycle marketing strategy
- In partnership with analytics team, develop and maintain an omni-channel test, learn, and optimize roadmap
- Develop a deep understanding of the Smart Home audience to define best practices to reach and engage with them
- In partnership with analytics team, report on campaign performance and actionable insights for future optimizations (i.e., targeting/segmentation, creative, channels)
- Refine core messaging in partnership with Product Marketing based on best practices and testing results
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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