Marketing Operations, GRESB
ESG data for financial markets
Open for applications
ESG data for financial markets
101-200 employees
Open for applications
101-200 employees
Company mission
To provide financial markets with actionable insights, ESG data and benchmarks.
Role
Who you are
- Proven (ideally 3-5 years) experience in marketing operations and performance marketing
- Expertise in marketing tech stack integrations, automation, and lead management
- Strong analytical skills with proven experience in data analysis and reporting
- Proficiency with marketing automation platforms, CRO solutions, CRM systems, web analytics tools, and digital campaign platforms
- Excellent project management, communication, and collaboration skills
- Ability to implement and optimize marketing tools and processes independently and experience with A/B and multivariant testing
- Experience with SEO, website management, and user persona mapping
What the job involves
- GRESB is seeking an experienced Marketing Operations professional to ensure our marketing efforts are effective, data-driven, and aligned with business objectives
- You will oversee and optimize the GRESB website, marketing technology stack, analytics, sales enablement, and related processes.
- This role requires collaboration with colleagues to enhance marketing automation, lead capture and scoring, conversion rate optimization, and digital marketing.
- You will be reporting directly into the Director of Marketing and Communications.
- The Marketing and Communications team consists of 7 additional team members: Head of Content, Head of Credentialing and Education, Growth Marketing Manager, Events Manager, Marketing and Events Coordinator, Marketing Coordinator, and a Marketing Intern
- Website management:
- Oversee the GRESB website for user experience, SEO, and lead generation
- Collaborate with marketing team to maintain high-quality content
- Work with developers, IT, and partners to implement new features
- Marketing technology stack:
- Manage and optimize marketing tech stack and processes, ensuring seamless data flow across systems
- Stay updated on marketing technologies and recommend new tools
- Sales enablement:
- Oversee and implement sales enablement processes, including lead capture, scoring, and nurturing
- Collaborate with the sales team to align data collection and attribution and marketing efforts with sales goals
- Automate and streamline lead capture processes, administer tools Salesforce and Pardot, and provide training as needed
- Marketing data and analytics:
- Lead data collection, analysis, and reporting to provide actionable insights
- Administer Google Analytics and manage prospect/client data
- Build and analyze prospect and member segmentation lists
- Performance marketing:
- Collaborate closely with product markets and the Director to develop and manage digital campaigns (LinkedIn, Google) to drive performance
- Optimize campaigns to improve conversion rates and ROI
- Implement CRO strategies to enhance performance and user experience
- Process optimization:
- Develop marketing automation strategies to streamline processes
- Set up and manage lead scoring systems to prioritize and qualify leads
- Maintain marketing databases for data accuracy and segmentation
Our take
The international community has set a target for net zero emissions by 2050, but to make that happen, businesses need reliable data on environmental, social and governance (ESG) metrics. GRESB was founded in 2009 to provide ESG data on business assets based on self-reported data and has since become regarded as the gold standard for investment managers to assess their ESG performance.
GRESB is the only ESG framework specifically designed for real estate, and it has earned widespread adoption within the industry. The platform now covers over $8T in assets - more than double the amount reported in 2019 - solidifying its reputation as an essential tool for investment managers. This growth reflects the growing emphasis on sustainability in real estate investment and the increasing demand for transparent, reliable ESG data.
The company continues to evolve its ESG model to better serve its users. Recent moves include the acquisition of companies like Asset Resolution, which develops tools for acquiring data from hard-to-measure sectors. Alongside this, the company has substantial funding which will help it further enhance its offerings and play a critical role in the transition to a sustainable, net-zero economy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexibility - set your schedule & work from home or the office
- Transport - free public transportation to and from the office
- Vacation - 25 days of annual leave plus national holidays
- Learning - EUR 2,500 for professional development each year.
- Relocation - customise relocation assistance for employees
- Visa Support - visa sponsor is available for many roles if needed
- Healthy Food - free healthy lunches are provided at the office
- Learn Dutch - employer-provided language classes if desired
- Team Events - enjoy offsite group activities and Friday drinks
Company HQ
Buitenveldert-Oost, Amsterdam, Netherlands
Articles
Leadership
Sebastien Roussotte
(CEO)Previously the CEO of Style Analytics. Prior to that, they worked at Finasta for 6 years as a Managing Director and General Manager. They also served as the COO at Sophis for 5 years and as the Managing Director at Thomson Reuters for 2 years.
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