Manager of Demand Generation and Performance Marketing, Progyny
$95-105k
+ Company equity + Bonus program. Salary applicable to candidates based in NYC
More information about location
Fertility benefits management company
Be an early applicant
Fertility benefits management company
501-1000 employees
Be an early applicant
$95-105k
+ Company equity + Bonus program. Salary applicable to candidates based in NYC
More information about location
501-1000 employees
Company mission
To empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.
Role
Who you are
- The ideal candidate will be a self-starter and adept at cross-functional collaboration, with a strong analytical mindset to continually optimize marketing efforts
- 5+ years of demand generation/lead generation marketing experience, healthcare benefits experience is preferred but not required
- Experience with all aspects of campaign creation – from strategy ideation to execution to reporting
- Deep knowledge of digital marketing platforms, including, but not limited to, paid media platforms, social media channels, email marketing platforms and social listening platforms. Experience with Salesforce and Pardot are a plus
- Proven track-record of digital optimizations across the lifecycle of a campaign
- Results-oriented, with the ability to read data and allow it to drive decision-making
- Effective communications skills, both written and oral
- Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment
- Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum
- Ability to effectively collaborate across an internal team and multiple stakeholder teams
What the job involves
- Progyny is looking for a Manager, Demand Generation and Performance Marketing to support our digital marketing team
- This position will support broader organizational goals by driving pipeline growth and stage movement through integrated campaigns, account-based marketing (ABM), and data-driven strategies
- Campaign Strategy & Execution: Work with our digital marketing team to develop and implement multi-channel demand generation campaigns across email, paid media, SEO/SEM, and other platforms to drive qualified leads and revenue growth
- Account-Based Marketing (ABM): Design and execute personalized ABM programs targeting key accounts, leveraging insights to tailor messaging and outreach strategies
- Salesforce & Marketing Automation: Work closely with digital marketing team to manage and optimize Salesforce CRM and marketing automation platforms (e.g., Account Engagement) to ensure effective lead scoring, nurturing, and seamless handoff to sales teams
- Performance Analytics: Monitor, analyze, and report on campaign performance metrics, utilizing data to inform decisions and improve ROI. Work with VP, Digital Marketing to effectively communicate those metrics to the sales team and broader leadership
- Cross-Functional Collaboration: Work closely with sales, product marketing, and other stakeholders to align marketing strategies with business objectives and ensure cohesive messaging across all channels
- Content Development: Collaborate with content teams to create compelling materials that support demand generation efforts, including whitepapers, case studies, and webinars
- Monitor market trends: Stay abreast of industry trends and emerging technologies to innovate and enhance demand generation strategies
Our take
Progyny stands at the forefront of fertility benefits management in the United States, reshaping the landscape of fertility and family-building benefits through its holistic approach that caters to employers, patients, and physicians alike. As the demand for fertility benefits surges amidst a competitive labor market, Progyny has experienced remarkable growth, boasting a client base exceeding 370 across 40 industries.
In a testament to its commitment to comprehensive care, Progyny has recently expanded its provider network to encompass reproductive urologists (RU), recognizing the significance of male-factor infertility which accounts for approximately one-third of infertility cases. This expansion extends coverage and accessibility to millions, underscoring Progyny's dedication to addressing diverse fertility needs.
Through its strategic expansions and unwavering dedication, Progyny continues to pioneer advancements in fertility and family-building benefits. by fostering inclusivity and providing unparalleled support, Progyny remains at the forefront of revolutionizing reproductive healthcare, shaping a brighter future for individuals and families alike.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2017
$5m
EARLY VC
May 2017
$10m
SERIES B
Total funding: $98.3m
Company benefits
- Family friendly benefits: Paid family and parental leave-, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Company social events
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Company HQ
Garment District, New York, NY
Leadership
Pete Anevski
(CEO, not founder)Held several other executive positions at the company, such as COO & CFO, before becoming CEO in 2022. Former Executive VP & CFO of WebMD.
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