CRM Specialist, Resident

• 2–4 years of experience in CRM, email, or lifecycle marketing
• Hands-on experience executing email campaigns within an ESP
• Strong attention to detail and a proven ability to QA campaigns thoroughly
• Comfort working from detailed and/or directional calendars and campaign briefs
• Strong organizational and time-management skills
• Clear written communication skills and the ability to manage multiple priorities

Desirable

• The CRM Specialist supports the execution and deployment of email and SMS marketing campaigns across Resident Home brands, including Nectar, DreamCloud, Awara, and Siena
• This is an execution-focused role for someone with hands-on email marketing experience who is comfortable working with detailed calendars and briefs
• The CRM Specialist is responsible for building, launching, and QA’ing promotional messaging, peak holiday campaigns (e.g., patriotic holidays such as the 4th of July and Labor Day), and messages within triggered campaigns. Email is the primary focus of the role, with opportunities to expand into SMS
• The CRM Specialist will work closely with a Senior CRM Manager, other members of the CRM team, and cross-functional partners to ensure campaigns are delivered accurately, on time, and in alignment with brand and business priorities
• This role provides an opportunity to deepen CRM and lifecycle marketing expertise, with room to grow into SMS, testing, and advanced platform execution as experience develops
• Build and schedule email campaigns across multiple brands by following and/or creating calendars, briefs, and related documentation
• Support execution of promotional and seasonal campaigns tied to key business moments
• Write and/or edit email copy as needed, including subject lines, preheaders, and body copy updates, while adhering to brand voice and guidelines
• Partner with the creative team to request and coordinate assets required for campaigns
• Own end-to-end QA to ensure accuracy across copy, links, images, targeting, personalization, send timing, and related requirements
• Maintain strong campaign organization, including naming conventions, documentation, and calendar updates
• Monitor sends and proactively flag issues or risks
• Support basic segmentation setup and other email-adjacent needs as required, including setting up promotional codes for campaigns
• Support reporting on email performance by using established Looker dashboards to pull requested data and summarize campaign results