Senior Lifecycle Marketing Manager, SoFi

• This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle
• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale
• Strong analytical chops with experience using various testing methodologies
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
• Effective verbal and written communication skills
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Desirable

• As a Senior Lifecycle Marketing Manager, you will play a critical role in driving go-to-market planning and ongoing growth for new products and product features
• We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs
• Develop comprehensive lifecycle marketing strategies to drive card account opens, activation, and ongoing card usage
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial use, repeat bookings, and upsell
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops