Associate Product Marketing Manager, Sinch

• Bachelor’s degree in Marketing or Communications
• 1+ years of experience in product marketing
• B2B SaaS, telecommunications, or voice technology is a plus
• Ability to adapt to new roles, processes, and tools, contributing effectively from day one
• Excellent written and verbal communication skills with a proven ability to simplify technical concepts
• Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment
• Proficiency in tools like Microsoft suite, Team, Salesforce, and content management systems

• We’re looking for a Voice Associate Product Marketing Manager to support the go-to-market strategy for our voice communication solutions
• In this role, you’ll collaborate across teams to position Sinch’s voice products as the preferred choice for businesses
• You’ll execute compelling messaging, aid in driving adoption, and support revenue growth by aligning product capabilities with market needs
• Market Analysis & Strategy:
• Educate and execute against market research to identify trends, customer needs, and competitive landscape for voice communication solutions
• Educate and execute target audience segments and tailor strategies to address their specific difficulties and goals
• Go-to-Market Planning:
• Support go-to-market strategies for Sinch’s voice products, ensuring timely and successful launches
• Collaborate with product marketing leader, product management, sales, and marketing teams to align strategies and prioritize initiatives
• Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products
• Messaging & Positioning:
• Create clear, compelling value propositions and messaging for voice products that resonate with key customer segments
• Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs
• Content Development:
• Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote voice solutions
• Partner with the demand generation team to design campaigns that drive awareness and adoption
• Customer Advocacy:
• Collaborate with account teams to identify and showcase customer success stories
• Use customer insights to refine messaging and influence product roadmaps
• Performance Measurement:
• Track and report on the performance of marketing initiatives, using data to inform future strategies
• Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement

• This role will be accepting applications until 02/07/2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation

Total funding: $16.3m

Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.