Director of Product Marketing, Conde Nast
$135-175k
Office located in World Trade Center, New York
Global media company
Open for applications
Global media company
1001+ employees
Open for applications
$135-175k
Office located in World Trade Center, New York
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- We are looking for someone with equal parts experience and passion for advertising technology, product marketing and storytelling
- This role is ideal for someone who loves digging into the technical complexities of the digital product ecosystem and enjoys working with smart, passionate people within a sales organization that is fast-paced and rapidly changing
- This individual has the ability to translate product capabilities and feedback into scalable solutions
- 10+ years of experience, including both advertising technology and product marketing, preferably in Media
- Strong understanding of the overall digital advertising ecosystem and emerging technologies with ad product knowledge across the following platforms with a deep expertise in a minimum of two:
- Data
- Social
- Web and Native
- Programmatic
- Video
- Audio
- Commerce
- Understanding how to translate technical complexities both visually and in written word, to engage non-technical target audiences
- Having complex knowledge of the way the pieces fit together, to create a sales narrative tied to operational realities
- Excellent sales marketing skills from presentation creation to copywriting
- Demonstrated success in creating innovative and user-friendly, customer-facing features and communicating these through decks, wireframes, and mockups
- Superb project management skills to manage multiple projects and cross-functional stakeholders and independently drive outcomes
- Top-notch presentation and communication skills to be able to convey complex technical capabilities in an easily understandable way
- Ability to work collaboratively in a highly matrixed organization and thrive in a fast-moving, and at times, ambiguous environment
What the job involves
- The Ad Product Marketing team is responsible for understanding the complexities of Condé Nast’s ad product portfolio and translating that into actionable tools to drive adoption and revenue
- This includes developing marketing materials and promoting our solutions across Web, Native, Video, Audio, Commerce, Social, Programmatic, and Data for the U.S. and global advertising marketplace
- This team is a critical part of Condé Nast’s Enterprise Innovation Team and working at the intersection of marketing and commercial ad product management
- This role is responsible for leading the Ad Product Marketing function, serving as a senior collaborator and partner to the team responsible for management of ad products aligned to our commercial strategy
- Responsible for actionable materials that bring our solutions to life with the right complexity and sophistication, translated into go-to-market collateral to empower and enable the commercial organization to drive revenue through Condé Nast’s digital solutions
- Becoming an expert in all of the Condé Nast ad products to translate the technical aspects of functionality into best-in-class marketing materials that deliver our unique sales proposition in layman's terms
- Develop marketing materials including, but not limited to, product descriptions, branding and naming guidelines, elevator pitches, presentations, sell-sheet, talking points, FAQs, case studies, training & enablement materials
- Act as a strategic partner to Global Revenue Solutions and offer proactive ideas to messaging challenges and tactical solutions for communicating our products’ value to the market to drive incremental advertising revenue
- Connect the dots between operational digital ad product complexities and the Condé Nast unique selling proposition to create materials that not only tell a compelling narrative but is approved operationally to work seamlessly from pre-sales through to post-sale execution
- Partner with Global Revenue Solutions on vendor capabilities and the monetization opportunities to translate into sales collateral and marketing conversations
- Take an active role in the global product rollout market-by-market as we scale our digital playbook offerings. Provide the commercial team with global consistency in materials across ad formats, placements, measurement, native and branded capabilities
- Work with the Performance & Insights team to develop performance benchmarks and prove the value of our products while integrating that information into our sales pitch
- Act as the day-to-day product expert for Condé Nast Creative with the ability to provide category guidance and thought leadership tied to the digital playbook
- Self-sufficient in building day-to-day external facing materials and mocks using Google Slides and other design software
Our take
Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.
With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.
Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support
Company HQ
World Trade Center, New York, NY
Leadership
Roger Lynch
(CEO, not founder)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
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