Senior Lifecycle Marketing Manager, Rebrandly
$140-160k
URL management platform
Open for applications
URL management platform
21-100 employees
Open for applications
$140-160k
21-100 employees
Company mission
To help creators of all sizes securely manage and measure their content performance.
Role
Who you are
- This is a hands-on role that requires both strategic thinking and tactical execution
- This role is perfect for a growth-minded marketer who is experienced at building impactful email programs, increasing conversion rates throughout the funnel, and driving revenue growth from existing customers
- You're a hands-on builder who can identify challenges and take action
- You know your job isn’t to check a box, it’s to drive results, and adjust your strategy accordingly
- And you have a track record of success that shows it
- 5+ years of experience in full-funnel marketing, email marketing, or customer lifecycle management in a PLG SaaS environment
- Proven experience driving revenue through customer onboarding, nurturing, and expansion programs
- Strong technical skills with marketing automation platforms, CRM systems, and email marketing tools
- Data-driven approach with experience in funnel analysis, cohort analysis, and customer journey optimization
- Hands-on experience with A/B testing and conversion rate optimization
- Strong project management skills with the ability to execute complex, multi-touch campaigns
- Excellent written communication skills with the ability to create compelling email content and customer messaging
- Self-starter mentality with the ability to work independently in a remote environment
- Customer mindset–you put yourself in the shoes of the customer to understand their needs, how to deliver them value, and how to drive action
What the job involves
- We're seeking a Senior Lifecycle Marketing Manager to join our growing marketing team. Working alongside our Content Director and our Growth Director, who focuses on acquisition and new channel development, you'll own the complete customer journey from first touch through expansion and advocacy
- You'll be responsible for turning prospects into customers and customers into advocates, while maximizing lifetime value at every stage of the funnel
- As a senior individual contributor reporting to the head of marketing, you'll have significant ownership over customer journey optimization, email marketing systems, and revenue expansion initiatives. This is a hands-on role that requires both strategic thinking and tactical execution
- Design and execute comprehensive customer lifecycle email campaigns from onboarding, through retention, and expansion
- Build and optimize lead-nurturing automation sequences to move prospects through the funnel
- Create customer onboarding sequences that drive activation and early value realization
- Manage all email marketing initiatives, including outbound emails, newsletters, product updates, and promotional campaigns
- Develop and execute customer revenue programs, including referrals, upgrades, and expansion campaigns
- Execute technical marketing implementations for specific customer personas and use cases
- Optimize PLG conversion funnels from first visit through customer activation
- Execute sales enablement initiatives to support the sales team with qualified leads and customer insights
- Test, track, and optimize all customer journey touchpoints for maximum conversion
- Set up and manage email & CRM integrations to ensure seamless data flow
- Implement and optimize marketing automation workflows in our tech stack
- Execute technical marketing implementations, including tracking, attribution, and reporting systems, to report on your success
- Execute and optimize multi-channel campaigns focused on customer journey progression
- Conduct ongoing testing and optimization of all customer touchpoints
- Provide detailed performance reporting and analysis on customer lifecycle metrics
- Collaborate with the Growth Director to ensure seamless handoff from first visit to acquisition to lifecycle programs
Our take
Dublin-based, French-founded Rebrandly is a branded link management platform that allows users to securely brand, analyse, and share custom URLs. Born out of ClickMeter, the company’s tools shorten lengthy links, increase brand awareness, improve conversion rates, and track analytics.
Indeed, there are other players helping creators securely manage their content performance, but Rebrandly is the only SaaS link management platform of its kind to achieve SOC2 compliance; hence, customers can be confident that links are made safe and secure. It has worked with companies including PayPal, IBM Delta Air Lines, Land Rover, and Zillow, with offices across various continents.
The company is set for further expansion following a strategic 2022 investment led by Five Elms Capital. The significant investment will be used to accelerate growth (which has seen user growth already at 34% year over year), including the release of new products and features to optimise content performance. On the precipice of US and international expansion, this is an exciting moment for Rebrandly.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Flexibility - Enjoy the freedom to work flexible hours from anywhere in the world
- Creativity - Add your own creative flare and input into your work- and be valued for it in return
- Cutting Edge - Work with the newest technologies and the best tools to get the job done
- Variety of work - Discover new strengths in an environment where no two days are the same
- Autonomy - Manage your workflow according to your own preferences, and be rewarded with growth opportunities
- International - Deliver a top notch product to customers on every continent
Leadership
Maria Thomas
(CEO)Previously CPO and Member of the Board of Directors at Rebrandly, after a stint as CPO at Buffer. She was an Operator and Startup Advisor at Antler and VP of Product Management at Bitly.
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