Marketing Creative Strategy Manager, The Lifetime Value Co
Salary not provided
+ Competitive Annual Performance Bonus
Senior and Expert level
Remote from US
More information about location
Portfolio of brands to help make sense of data
Be an early applicant
Portfolio of brands to help make sense of data
201-500 employees
B2CLead generationMarket researchSaaSMobileData AnalysisAccessibility
Be an early applicant
Salary not provided
+ Competitive Annual Performance Bonus
Senior and Expert level
Remote from US
More information about location
201-500 employees
B2CLead generationMarket researchSaaSMobileData AnalysisAccessibility
Company mission
To help people discover, understand and use data in their everyday lives.
Role
Who you are
- The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats
- They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments
- 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles
- Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels
- Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments
- Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats
- Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion
- Ability to analyze campaign performance data and translate insights into actionable creative strategies
- Experience working cross-functionally with marketing, creative, analytics, and production teams
- Strong concept development and creative briefing skills
- Experience managing or collaborating with external agencies and creative production partners
- Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment
- Strong communication and collaboration skills with the ability to align multiple stakeholders
What the job involves
- The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance
- This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV
- You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising
- At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!
- Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels
- Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance
- Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development
- Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels
- Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns
- Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices
- Partner with the marketing creative team and video production partners to translate concepts into finished ads
- Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign
- Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action
- Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels
- Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches,
- Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes
- Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns
- Lead the strategy for performance video creative across platforms such as paid social and YouTube
- Develop scalable video storytelling frameworks—including hook-first structures, pattern interrupts, and retention-optimized pacing—that improve engagement, watch time, and conversion rates
- Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement
- Collaborate with video contractors and creative teams to develop and optimize video assets for performance
- Act as the primary bridge between media buying, creative production and performance analytics teams
- Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels
- Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets
- Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements
- Monitor the performance of creative assets across campaigns—including paid social and video—to identify patterns and insights
- Translate performance data into actionable creative insights that inform future concept development
- Document learnings from testing and build a knowledge base of successful messaging, formats, hooks, storytelling frameworks, and creative approaches
- Share regular insights with marketing and creative teams to improve the overall effectiveness of advertising efforts
- Manage the flow of creative concepts from ideation through production and launch
- Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines
- Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process
- Maintain a consistent cadence of new creative production to support campaign scaling and testing needs
Our take
The effectiveness of information services hinges on the quality of their data. While Lifetime Value Co. isn't the first company to utilize Lifetime Value (LTV) models, its choice of partners ensures customers access to some of the most valuable long-term LTV insights. The company's user-friendly features and extensive data sets allow users to go beyond basic search engine results and make well-informed decisions.
Through its commitment to developing top-notch applications and web-based information repositories, Lifetime Value Co. has experienced rapid growth. It has formed partnerships with a variety of data insight brands, including BeenVerified (for public records), Bumper (providing vehicle history and purchasing data), and Ownerly (offering home value insights).
The company has achieved recognition through several "Best Employer" awards, solidifying its position as a leader in delivering LTV benefits to both customers and employees alike. Lifetime Value Co. has also secured significant funding, which has bolstered the capabilities of its existing brands, expanding access to a wider user base and partner network, and facilitating entry into new market segments.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
8% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$150m
GROWTH EQUITY VC
Total funding: $150m
Company benefits
- Health: We've got you covered with premium Medical, Dental and Vision coverage, plus virtual meditation, yoga and fitness classes
- Growth Opportunities: We love helping our team work towards their highest potential at LTV! Working directly with each employee, we build customized plans that allow them to travel down their ideal career path and reach their professional goals
- Close Collaboration: Our teams are cross-functional and highly collaborative. We prioritize meaningful interactions to spark insight and innovation
- Tax Preparation Bonus: To help ease the stress of tax season, LTV provides employees with a Tax Preparation Bonus to go toward the cost of tax preparation and filing
- Travel Expense Reimbursement for Qualifying Medical Care: We understand our employees may have medical needs that require them to travel far from home for adequate care. In support of this, we have a Medical Care Travel Expense Reimbursement Policy. Under this policy, eligible employees may elect to request a once-a-year reimbursement for travel expenses incurred up to a certain amount for medical care located more than 100 miles from their home
- EAP: LTV is proud to offer our employees an Employee Assistance Program (EAP) to help cope during stressful situations. Our EAP program allows our employees to connect with counselors, mediators, clinicians, lawyers and financial advisors to discuss any difficulties that they may be experiencing, all while maintaining complete confidentiality
- Financial Wellness via Peanut Butter: We recognize that student loan debt is one of the highest consumer debt categories in the US. That's why our qualifying full-time employees enjoy monthly company payments directly to their student loans, in addition to financial wellness resources, such as counseling, loan restructuring and refinancing options
- Leadership Development: Great leaders are a crucial element in a successful company. At LTV, we make sure that our leaders have the tools they need for developing both their soft and hard skills
- Password Management with 1Password: Helping our employees protect their personal information is a high priority for us! Having secure passwords and logins helps protect against hackers and malicious software, this is why we proudly offer a FREE 1Password account to ALL of our employees and they also get a free family account to protect their loved ones
- Employee Resource Groups: Meaningful conversations keep our culture alive and make us who we are. We have super specific slack channels for all of our employees to discuss a myriad of topics. Anything from Arts & Crafts to Personal Finance and everything in between
- Mental Health: LTV Co. offers an array of Mental Health Resources including self-care courses and tools such as AbleTo and Live and Work Well by Optum at no additional cost for those enrolled on the medical plans through our insurance provider. These resources help employees support their mental health at their own pace
- Continuous Learning: We believe in continuous learning. That's why we hold regular knowledge-sharing meetings at the company, department, and team levels. Need to fine tune some skills? We offer our employees a large library of free online courses and a yearly budget towards ongoing professional development opportunities
- Compensation: Save for the future with our matching 401(k) and life insurance
- Customized Equipment Setup: Each and every role is different and we understand that not every setup is the same! We believe in personalizing each person's technology setup to meet their WFH needs and optimize their job performance. Need more than just a hardware setup to WFH? Great! LTV offers our employees a Home Equipment Reimbursement Perk for other WFH equipment they might need for their perfect WFH setup
- Anniversary Appreciation Gifts: At LTV, we truly love our employees' dedication to not only their work but to LTV as a whole. As a token of our appreciation, our employees receive annual gifts to honor their LTV Anniversaries
- Home Utility Perk: LTV offers a home utility perk to our employees. We understand that working from home means our employees use a lot more of their own resources, which leads to higher utility bills. This utility bonus is meant to help with costs associated with working from home
- Weekly Meal Delivery: We are proud to offer complimentary meals to all of our employees twice a week through Seamless and DoorDash. This is just a small token of our appreciation for their awesomeness
- Early Dismissal Before Company Paid Holidays: Here at LTV, we know holidays can be a time for our employees to relax, reflect and spend time with loved ones! We are happy to have early dismissal before all our Company Paid Holidays in order to give our employees time to unwind before a holiday
- TLC: Balancing work with life is an important company value so we offer a generous PTO policy plus a flexible work schedule
- Parental Leave: Caring for and bonding with your new family member is super important! LTV offers Parental Leave to all eligible employees
- Day of Personal Significance: LTV is proud to have employees who come from a diversity of backgrounds. Out of appreciation and respect for various beliefs and values, we offer a “Day of Personal Significance.” This day is given as an additional paid day off, separate from LTV's PTO days for the year
- Wellness and Fitness: Our team has access to Corporate ClassPass which includes over 24,000 fitness studios, gyms, wellness, and beauty businesses on its platform. Users can also reserve live stream classes and access the free on-demand library of over 4,000 pre-recorded audio and video workouts
- Birthday Holiday: Celebrating our employee's birthdays is just a small way we can appreciate our employees. That's why LTV offers a “Birthday Holiday” where during the month of an employee's birthday they can select a day to take off, relax, and celebrate their birthday
Company HQ
Civic Center, New York, NY
Leadership
Josh Levy
(Co-Founder & CEO)Co-founder and former CEO of BeenVerified.com. Previously worked as an Investment Manager at T3Capital, LLC and was CEO at Kodab New Media, Inc.
Ross Cohen
(Co-Founder & COO)Co-founded and current COO of Bumper, Ownerly, and BeenVerified.com.
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