Performance Marketing Manager, Yoummday
SME
Global OS and CX marketplace
Be an early applicant
Global OS and CX marketplace
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To improve people's working conditions, protect the environment, and make companies more successful with its disruptive work@home operating system.
Role
Who you are
- Academic Background: You have a degree in Marketing, Communications, Media Management, or a comparable field – or bring equivalent professional experience
- Relevant professional experience: You have at least 5 years of experience in B2B marketing – ideally in the software industry with a focus on the SME sector – and can demonstrate a strong and proven track record
- Experience in Multi-Channel Marketing & Paid Advertising: You have solid experience in planning, executing, and optimizing marketing campaigns across various channels (email, social media, digital, content, events) and are well-versed in managing paid ads on platforms such as Google Ads and LinkedIn
- Content Creation & Marketing Automation: You develop and coordinate the creation of campaign content (e.g. landing pages, ads, blog posts) and work closely with Sales Enablement to build marketing automations for lead nurturing and drip campaigns. You analyze relevant KPIs such as CPL, CAC, and CTR to continuously optimize campaigns and maximize ROI
- Language skills: You communicate confidently and effectively in both German and English (C1 level, written and spoken), and bring a good sense of humor to the table
What the job involves
- As a Performance Marketing Manager - SME (m/f/d), you will be responsible for planning, executing, and optimizing our marketing initiatives for the SME Sales Team, with a clear focus on lead generation and brand positioning
- The goal of this role is to ensure consistent communication in close collaboration with the SME Sales Team as an integral team member, generate MQLs (Marketing Qualified Leads), and create a measurable impact on our growth trajectory
- Professional expertise & Innovation: You are adept at planning and implementing multi-channel campaigns, are familiar with paid ads (Google Ads, LinkedIn, etc.) and can prepare content such as case studies or newsletters for specific target groups
- Decision-making & Accountability: In close dialogue with our VP SME Sales, you will develop sound decision-making principles for your team. You implement these consistently and always pay attention to the overarching corporate strategy
- Customer Focus: You have a strong understanding of the needs of our target groups and develop targeted measures to measurably improve the customer experience along the entire marketing touchpoints for potential SME customers of yoummday
- Excellence & Efficiency: You actively support your team in the implementation and further development of efficient processes in SME sales marketing. Whilest promoting this you create sustainable structures that ensure excellence and operational efficiency in the marketing area
- Analytical & Critical Thinking: You analyse relevant marketing data, objectively evaluate the effectiveness of campaigns and derive strategic recommendations for the further development of our SME marketing measures
- Adaptability & Flexibility: You maintain an overview even in dynamic or unclear situations, recognise opportunities at an early stage and proactively contribute your ideas to our processes.ou respond to new or unexpected situations in a solution-oriented manner and support your team in adapting to changes confidently and self-assuredly
Our take
Yoummday is revolutionising the way businesses approach customer service worker operations with its innovative work-at-home operating system, enabling companies to replace call centres with freelance customer experience professionals who work from home. The company’s global marketplace has over 8,500 freelancers for companies to recruit from, this technology-first outsourcing process is utilised by 70+ Fortune 500 and DAX-listed companies.
The company acquired multi-lingual business process outsourcer company ICON in mid-2022, accelerating Yoummday's international expansion and furthering the incorporation and development of unique platform capabilities.
Yoummday has seen a steady increase in professionals and companies joining the platform and has focused on growing its team and leadership whilst widening its market reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Feb 2022
$35.2m
LATE VC
Total funding: $35.2m
Company HQ
Neuhausen-Nymphenburg, Munich, Germany
Leadership
Klaus Harisch
(CEO & Co-Founder)A serial entrepreneur and strategist with many years of experience in the telecommunications industry and was founder of 11880 and GoYellow.
Lion Harisch
(Co-Founder)Co-founded the company after completing their Political Science studies. They are also the Founder & current CEO of DeChain Capital and Bavarian Crypto Labs.
Pablo Harisch
(CBO & Co-Founder)Co-founded the company after completing their Business Law & Computer Science studies.
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